Run To Mum par Air France

Run To Mum - HOP - Air France
Afin de promouvoir la carte Jeune pour les 12-24 ans et rappeler que l’avion reste un mode de transport simple et accessible, HOP! Air France et l’Agence Les Gaulois imaginent l’opération Run To Mum pour rapprocher les familles grâce à une paire de baskets.
Les fêtes de fins d’année sont terminées. Les moments magiques passés au coin du feu, en famille, où les parents câlinent leurs enfants chéris sont finis. Ces jeunes sont repartis vivre leur vie d’adultes aux quatre coins de l’hexagone. 
Du 26 au 28 janvier, HOP! Air France s’installe au 3ème étage du magasin Citadium à Paris, sur les Grands Boulevards, avec un corner dédié à l’événement #RunToMum. Les parents peuvent s’y procurer la nouvelle paire d’adidas « EQT Support ADV » à envoyer à leur enfant vivant dans une autre ville en France.
L’originalité de l’opération : les parents ne repartent qu’avec une seule chaussure !
La 2ème chaussure sera envoyée à leur enfant accompagnée de la carte Jeune 12-24 ans de HOP ! Air France, offerte pour l’occasion. Grâce à cette carte d’abonnement, l’étudiant ou le jeune actif pourra voyager toute l’année à un tarif préférentiel pouvant aller jusqu’à 30 % de réduction, sur la centaine de liaisons domestiques (hors Corse) du réseau HOP! Air France et de nombreux autres avantages.

Ainsi, plus aucune excuse pour ne pas rendre visite à ses parents. Et par la même occasion récupérer sa chaussure manquante !
Pour ceux qui n’ont pas la possibilité de se déplacer au concept store parisien, HOP! Air France dédie un site à l’opération Run To Mum, permettant d’acheter sa paire de baskets en ligne sur le même principe que le corner : une chaussure pour les parents, une chaussure et la carte Jeune pour l’enfant ! Sur les réseaux sociaux, vous pouvez aussi suivre les contenus et la conversation créée autour de cette opération avec le hashtag #RunToMum.

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