Hyundai, nouveau partenaire maillot de l’Olympique Lyonnais

Le championnat de Ligue 1 a redémarré pour la saison 2012/2013 et l’Olympique Lyonnais en a profité pour annoncer un contrat de sponsoring avec le constructeur automobile sud-coréen Hyundai, qui devient le nouveau sponsor maillot du club contre une somme avoisinant les 5 millions d’euros par an pour les 2 prochaines années.

Cet accord offre une visibilité conséquente pour la marque puisqu’elle sera présente sur les maillots du club rhodanien. Ce partenariat, qui éclipse Betclic, permet au groupe sud-coréen d’accroitre son portefeuille sponsoring dans le football centré autour des contrats avec la FIFA et l’UEFA et offre une assise locale via un club à forte notoriété, l’Olympique Lyonnais.

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