Hyundai prolonge son partenariat avec l’OL jusqu’en 2018

A l’occasion du match OL/ OGC Nice, le constructeur automobile sud-coréen Hyundai a officialisé la prolongation de deux ans de son contrat de sponsoring avec l’Olympique Lyonnais initié en 2012. Le quotidien Le Progrès évoque la somme record de 15 millions € par saison.

Deux années de plus pour le sponsoring maillot de l’Olympique Lyonnais ! En septembre 2014, le 4e constructeur automobile mondial avait déjà décidé de prolonger de deux saisons son engagement avec le club Rhodanien, le contrat devait s’achever à l’issue de la saison en cours. Satisfaite de son partenariat, la marque automobile s’engage jusqu’à la fin de la saison 2017/2018. Hyundai verserait selon la presse locale 15 millions € par saison à l’OL ce qui en fait le plus important contrat jamais signé pour le club lyonnais.

Hyundai est visible sur la face avant du maillot lyonnais pour les matches de Ligue 1, sur tous les dispositifs d’affichage du Parc OL ainsi que sur l’ensemble des médias du club. Bénéficiant de la visibilité la plus importante parmi les sponsors de l’Olympique Lyonnais, la marque multiplie les activations innovantes autour de son partenariat pour faire vivre l’expérience Hyundai à 360° via notamment l’opération digitale « SociOLroom by Hyundai », le programme de co-voiturage « Partager Tucson » ou encore le « Challenge Hyundai » à la mi-temps des matchs à domicile de Ligue 1.


Le constructeur automobile et le club rhodanien vont poursuivre et renforcer – en collaboration avec Lagardère Sports, l’agence marketing de l’OL – ces dispositifs actuels tout en prévoyant de nouvelles opérations dès la prochaine saison.

« C’est un contrat très important pour nous. Nous avons su développer un partenariat majeur mais aussi une aventure humaine très enrichissante. Le renouvellement du contrat a redonné à toutes les équipes une envie de se porter au niveau d’un grand groupe comme Hyundai.  Il y a une bonne synergie entre les deux groupes. L’effort que fait Hyundai pour accompagner l’OL est significatif » a commenté lors de la conférence de presse officialisant le partenariat, Jean-Michel Aulas.


« Ces 4 années de partenariat, ont contribué à faire naître des émotions fortes parmi les fans et à faire de Hyundai une marque toujours plus proche de ses clients. Nous sommes donc très heureux de poursuivre au niveau national notre engagement avec cette équipe formidable, également actrice majeure du football européen. Un club passionné et passionnant, dynamique et ambitieux, avec lequel nous partageons les mêmes valeurs et le même esprit d’équipe » détaille Lionel French Keogh, Directeur Général de Hyundai Motor France.

39 Commentaires

  1. Wow, wonderful weblog layout! How lengthy have you been running a blog for?
    you made running a blog look easy. The entire look of your web site
    is fantastic, let alone the content!

  2. Howdy! I’m at work surfing around your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look forward to all your posts!
    Keep up the superb work!

  3. You really make it seem really easy with your presentation but I in finding this topic to
    be actually one thing which I feel I’d never understand.
    It kind of feels too complicated and extremely huge for me.
    I am having a look ahead on your next publish, I’ll attempt to get
    the hang of it!

  4. I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to
    do it for you? Plz respond as I’m looking to construct my own blog and would like to know where u got this from.

  5. I really love your website.. Excellent colors & theme.
    Did you make this web site yourself? Please reply back as I’m planning to create my own blog and would love to know where you got this from or what the theme is named.
    Many thanks!

  6. Fine way of describing, and nice piece of writing to obtain facts regarding
    my presentation subject matter, which i am going to convey in school.

  7. Everything is very open with a precise description of the issues.

    It was really informative. Your site is very helpful.
    Thank you for sharing!

  8. I am really enjoying the theme/design of your web site.
    Do you ever run into any internet browser compatibility
    issues? A number of my blog readers have complained about my blog not operating correctly in Explorer but looks great in Opera.
    Do you have any suggestions to help fix this issue?

  9. I’m really enjoying the theme/design of your weblog.
    Do you ever run into any browser compatibility problems?
    A handful of my blog readers have complained about my website not operating correctly in Explorer but
    looks great in Chrome. Do you have any advice to help fix this issue?

  10. What’s up everybody, here every person is sharing these kinds of knowledge, thus it’s
    nice to read this webpage, and I used to pay a quick visit this website

  11. Hello! This post couldn’t be written any better!
    Reading through this post reminds me of my
    good old room mate! He always kept chatting about this. I will forward this post
    to him. Pretty sure he will have a good read. Thank you
    for sharing!

  12. After looking at a number of the blog articles on your website, I honestly
    appreciate your way of blogging. I book marked it to my bookmark webpage
    list and will be checking back in the near future.
    Please check out my web site too and tell me how you feel.

  13. Hello would you mind sharing which blog platform you’re working with?
    I’m planning to start my own blog soon but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and
    I’m looking for something unique. P.S My apologies for getting off-topic but I had to ask!

  14. Thanks a lot for sharing this with all people you really recognise
    what you’re talking approximately! Bookmarked. Kindly also seek advice from my site =).
    We will have a link alternate contract between us

  15. Hey! Do you use Twitter? I’d like to follow you if that would
    be ok. I’m absolutely enjoying your blog and look forward to new updates.

  16. It is appropriate time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I wish to suggest you some interesting things or tips.
    Maybe you could write next articles referring to this article.

    I desire to read even more things about it!

  17. It’s remarkable to pay a visit this website and reading the views of all
    mates regarding this piece of writing, while I am also zealous of getting experience.

  18. I am sure this paragraph has touched all the internet viewers, its really
    really pleasant piece of writing on building up new webpage.

  19. A person essentially help to make severely posts I
    would state. This is the first time I frequented your web page and to
    this point? I surprised with the analysis you made to
    make this actual post incredible. Fantastic activity!

  20. Thank you, I have just been searching for information about this
    topic for ages and yours is the best I have came upon till now.
    However, what in regards to the bottom line? Are you positive in regards
    to the supply?

  21. Precio Levitra [url= ]viagra cialis[/url] Buy Tizac Without Prescription
    Amoxicillin Oral Propecia Equidad Isotretinoin With Next Day Delivery Cod Only
    Levitra 10mg Occasion cialis online Cialis Homme

  22. I all the time used to read post in news papers but now as I am
    a user of web therefore from now I am using net for posts, thanks to web.

  23. 593497 81990Generally I dont read article on blogs, but I would like to say that this write-up really compelled me to try and do so! Your writing style has been amazed me. Thanks, really excellent post. 44658

  24. Having read this I thought it was rather enlightening.
    I appreciate you taking the time and effort to put this content
    together. I once again find myself spending a significant amount of time both reading
    and commenting. But so what, it was still worth it!

  25. Yes! Finally someone writes about jewelry offers conflict-free.

  26. Thank you for the auspicious writeup. It in fact used to be a amusement account
    it. Look complex to far brought agreeable from you!
    By the way, how can we be in contact?

  27. Occasion Levitra Pharmacie [url= ]cialis online[/url] Zithromax Without Prescription Price
    Zithromax Taken With Food Order Levitra Online
    Amoxicillin On Line Doctors generic cialis Mexican Pharmacies That Ship

  28. 722721 490163Hiya. Extremely cool web site!! Man .. Beautiful .. Great .. I will bookmark your internet web site and take the feeds additionallyI am pleased to discover numerous valuable info here within the post. Thank you for sharing 952839

  29. This is very attention-grabbing, You’re an overly skilled blogger.
    I have joined your feed and look ahead to seeking more of your wonderful post.
    Additionally, I’ve shared your site in my social networks

  30. Heya i am for the first time here. I found this board and I find It really useful & it helped me out much.
    I hope to give something back and aid others like you aided me.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.