ITV Live Press

Pour la Coupe du Monde de Rugby, ITV, diffuseur du tournoi au Royaume-Uni, a réalisé, avec son agence BBH, des infographies sur les matchs clés de la compétition et plus globalement sur « What It Takes To Win The Rugby World Cup » (ce qu’il faut pour remporter la Coupe du Monde de Rugby).

Au final, des visuels très réussis où les chiffres ont été remplacés par les émotions et les analyses des 4 experts et ex-vainqueurs de la compétition, à savoir Sean Fitzpatrick (Nouvelle-Zélande), Lawrence Dallaglio (Angleterre), Michael Lynagh (Australie) et François Pienaar (Afrique du Sud).

A noter que les visuels sur les matchs ont été réalisés en moins de 6 heures par les équipes créative de BBH pour ITV.

France - Nouvelle Zelande (ITV Live Press)

Sean Fitzpatrick - ITV Live Press

Angleterre - Ecosse (ITV Live Press)

Australie - Irlande (ITV Live Press)

Francois Pienaar (ITV Live Press)

Angleterre - Argentine (ITV Live Press)

Michael Lynagh (ITV Live Press)

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