Reebok réalise la plus longue et plus large oeuvre de street art

Pour sa gamme CrossFit, Reebok avait décidé de marquer un grand coup dans l’esprit du public britannique et a donc décidé de réaliser la plus grande oeuvre de street art au monde, et qui plus est en 3D!

Aux côtés des artistes Joe & Max, Reebok a réalisé vendredi dernier, le 17 novembre, une oeuvre en 3D de 1 160 mètres carrés à Canary Wharf, le 2ème centre d’affaires de Londres avec la City. Le lieu était donc trouvé car plus que la performance artistique, Reebok CrossFit a organisé des « WOD » (workout of the day, ou entrainement du jour), ouvert à tous, avec comme cible de prédilection, les businessmen et women, avides d’activité physique pour oublier leur vie frénétique.

Une fantastique réalisation d’ambient marketing et réappropriation de l’espace urbain par l’équipementier, avec à la clé un Guinness World Record pour Reebok! 



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