Betfair crée le plus grand QR code du monde avec des ballons de foot

Dans le cadre du match Irlande-Estonie, Betfair, l’opérateur de paris,  a voulu réaliser le QR code le plus grand du monde en utilisant des ballons de football.

Plus de 2000 ballons de football ont été utilisés pour former ce QR code (grâce à l’aide de jolies assistantes), placé à 500m du Aviva Stadium de Dublin.

Comment flasher ce QR code? Betfair a demandé 2 parachutistes, l’un aux couleurs de l’Irlande, l’autre aux couleurs de l’Estonie, de sauter à près de 4 000m de haut et de scanner le code durant leur chute libre et de placer un pari sur l’équipe victorieuse! Le premier des deux parachutistes à réussir ce défi offrait 500€ de la part de Betfair à une ONG!

Une jolie opération virale de la part de Betfair qui semble aimer et promouvoir la cause des QR codes, pour illustrer la simplicité de son service.

[youtube]http://www.youtube.com/watch?v=qUvdK_8_-NI[/youtube]

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