Neymar défend la forêt amazonienne pour Panasonic

Neymar, le joueur de football star de Santos et de l’équipe nationale du Brésil, est devenu ambassadeur de Panasonic Brésil en octobre 2010.

Pour la deuxième année du partenariat, Panasonic Brésil a décidé d’utiliser l’image du joueur non pas pour promouvoir la qualité, la précision ou le savoir-faire mis dans la réalisation de ses produits, mais pour parler de son engagement dans le développement durable et la protection des ressources naturelles.

[youtube]http://www.youtube.com/watch?v=AKG9N_c2yRw[/youtube]

Une association entre la marque et le joueur quelque peu inattendue mais il semblerait que Panasonic aie décidé d’utiliser Neymar pour modifier la perception de la marque et en faire une marque « green » et engagée dans l’avenir de la société, notamment à travers des programmes et campagnes visant à réduire la déscolarisation des jeunes Brésiliens.

A voir si à terme, ce fut le bon choix.

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2 Rétroliens / Pings

  1. Neymar défend la forêt amazonienne pour Panasonic | Sports&VideoGames | Scoop.it
  2. Neymar, nouvel ambassadeur Castrol pour la Coupe du Monde FIFA

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