Jeremy Lin dans sa première Volvo

Jeremy Lin, la nouvelle star de la NBA, le championnat de basket-ball américain, a signé il y a quelques mois, un partenariat avec le constructeur automobile Volvo, qui a su habilement profiter du buzz autour de l’ancien des New York Knicks.

Il était donc temps pour la marque d’utiliser son nouvel ambassadeur dans le cadre d’une nouvelle publicité, intitulée « The Unexpected Ones » (« Les Inattendus »).

Dans cette publicité, on voit donc Lin au volant d’une Volvo XC60 rouge affirmant ses choix de carrière totalement à l’opposée de la masse mais qui lui ont, au final, permis de passer du statut d’anonyme à star de la NBA en l’espace de quelques semaines. Une métaphore cherchant à illustrer le parcours de Volvo…

Je vous laisse découvrir la publicité et vous exprimer dans les commentaires !

[youtube]http://www.youtube.com/watch?v=X9ebc-wKoZk[/youtube]

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