Le Real Madrid prolonge avec adidas

adidas aime le Real Madrid, le Real Madrid aime adidas.

Voici l’une des histoires les plus longues du marketing sportif moderne et qui n’est pas prête de s’arrêter puisque l’équipementier a confirmé (à demi-mot) la prolongation du contrat avec les Merengues de Cristiano Ronaldo et Karim Benzema jusqu’à la fin de la saison 2019-2020.

Peu de doutes subsistaient quant à l’identité du nouvel équipementier tant le contrat entre la marque aux trois bandes et le club dirigé par Florentino Perez est verrouillé. Ce nouveau contrat devrait tourner entre 35 et 40 millions d’euros par an pour le club, un record pour un club de football, et permettra au Real Madrid de consolider sa place à la tête des clubs de football au plus haut revenu.

On attend l’annonce officielle qui je l’espère sera à la hauteur de ce partenariat.

D’ici là, si vous ne l’avez pas encore vu, découvrez le maillot Ligue des Champions du Real Madrid pour cette saison 2012/2013

[youtube]http://www.youtube.com/watch?v=xeXHaOIuisI[/youtube]

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