Kia – Space Babies

Voici la version longue de la publicité de Kia pour la Sorento, diffusée dimanche soir lors du SuperBowl.

Cette publicité, intitulée « Space Babies », avait été partiellement dévoilée par le biais d’un teaser dévoilé semaine dernière. Comme je vous le disais, cette publicité met en scène un père de famille dans sa Sorento qui doit répondre à la fameuse question « Papa, d’où viennent les bébés ? ». S’en suit une histoire féérique par le propriétaire de la Sorento qui crée le monde imaginaire de Babylandia et démontre qu’il « a réponse à tout », comme indiqué dans le packshot de fin.


kia space babies_600

Conçue par l’agence David & Goliath et réalisé par Jake Scott, fils de Ridley Scott, cette publicité devrait faire sourire plus d’un téléspectateur au SuperBowl 2013 grâce à son côté humoristique mais à la fois très réel et contemporain. Dans un SuperBowl où la concurrence sera rude entre les constructeurs (Hyundai, Mercedes et Audi sont présents), Kia a décidé de mettre de côté tout l’univers entertainment créé l’année dernière, avec la publicité pour l’Optima avec Motley Crue et Adriana Lima, pour se reconnecter de manière plus simple et plus divertissante avec sa cible.

A noter que cette publicité, Space Babies, sera diffusée dans 33 000 cinémas aux Etats-Unis et que Kia a prévu toute une campagne intégrée comprenant TV, cinéma, digital, print, médias sociaux et promotion sur points de vente.


33 Commentaires

  1. Excellent site you have here but I was curious about if you knew of any community forums that cover the same
    topics talked about here? I’d really love to be a part of online community where I
    can get feed-back from other knowledgeable individuals that
    share the same interest. If you have any recommendations, please let
    me know. Many thanks!

  2. This is the perfect website for anyone who wants to find out about this topic.
    You know a whole lot its almost hard to argue with you (not that I actually will need to…HaHa).
    You certainly put a new spin on a topic that’s been discussed for a long time.
    Excellent stuff, just excellent!

  3. Just desire to say your article is as astounding. The clearness in your post
    is simply great and i can assume you’re an expert on this subject.
    Fine with your permission allow me to grab your feed to keep updated with forthcoming post.

    Thanks a million and please keep up the enjoyable work.

  4. Attractive element of content. I simply stumbled upon your blog and in accession capital to assert that I get actually loved account your weblog posts.

    Anyway I will be subscribing in your augment and even I fulfillment
    you get admission to constantly quickly.

  5. I just like the valuable info you provide for
    your articles. I’ll bookmark your weblog and
    check again here frequently. I am slightly certain I
    will be told lots of new stuff proper right here! Best
    of luck for the next!

  6. I have read so many articles or reviews concerning the blogger lovers but this article is actually a fastidious article,
    keep it up.

  7. Generally I don’t learn article on blogs, but I would like
    to say that this write-up very compelled me to check out and do
    it! Your writing taste has been surprised me.
    Thanks, very great post.

  8. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    By the way, how could we communicate?

  9. I have learn a few just right stuff here. Definitely price bookmarking
    for revisiting. I surprise how so much attempt you place to make this sort
    of great informative website.

  10. If you are going for best contents like me, simply pay a visit this web site daily for the reason that
    it presents quality contents, thanks

  11. Hello! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Many thanks!

  12. Hey! I know this is kinda off topic but I was wondering which blog platform are you using for this website?

    I’m getting tired of WordPress because I’ve had
    issues with hackers and I’m looking at alternatives for another
    platform. I would be great if you could point me in the direction of a
    good platform.

  13. Hey! I’m at work surfing around your blog from my new iphone!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Keep up the superb work!

  14. Hi! This is my first visit to your blog! We are a
    team of volunteers and starting a new project in a community in the same niche.
    Your blog provided us beneficial information to work on. You
    have done a marvellous job!

  15. Thanks for the auspicious writeup. It in reality used to be a enjoyment account it.

    Glance complex to far added agreeable from you! By the way, how
    can we keep in touch?

  16. Howdy would you mind stating which blog platform you’re
    using? I’m going to start my own blog in the near future but
    I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking
    for something unique. P.S Apologies for getting off-topic but
    I had to ask!

  17. It’s a shame you don’t have a donate button! I’d definitely donate
    to this excellent blog! I suppose for now i’ll
    settle for bookmarking and adding your RSS feed to
    my Google account. I look forward to brand new updates and will share
    this site with my Facebook group. Chat soon!

  18. Hola! I’ve been following your weblog for a long time now and finally got the courage
    to go ahead and give you a shout out from Lubbock Tx!
    Just wanted to say keep up the excellent job!

  19. Hey there, I think your site might be having browser compatibility issues.
    When I look at your blog in Chrome, it looks fine but
    when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!
    Other then that, very good blog!

  20. Fantastic beat ! I wish to apprentice while you amend your website, how can i
    subscribe for a blog web site? The account helped me a
    acceptable deal. I had been tiny bit acquainted of this your
    broadcast offered bright clear concept

  21. I’m really impressed with your writing skills and also with the layout on your blog.
    Is this a paid theme or did you modify it yourself?

    Either way keep up the nice quality writing, it’s rare to see a great blog like this one nowadays.

  22. I blog often and I seriously thank you for your information. This article has really peaked my interest.
    I’m going to take a note of your site and keep
    checking for new details about once a week. I subscribed to your RSS feed too.

  23. Excellent post. Keep writing such kind of info on your page.
    Im really impressed by your site.
    Hey there, You’ve performed an excellent job.
    I’ll definitely digg it and in my opinion recommend to my friends.
    I am confident they’ll be benefited from this web site.

  24. Greetings I am so grateful I found your webpage, I
    really found you by mistake, while I was looking
    on Google for something else, Regardless I am here now and
    would just like to say thanks a lot for a marvelous post
    and a all round exciting blog (I also love the theme/design),
    I don’t have time to read it all at the minute but I have
    book-marked it and also added your RSS feeds, so when I have time I will be
    back to read a lot more, Please do keep up the fantastic b.

  25. Very nice post. I just stumbled upon your
    weblog and wished to say that I’ve really enjoyed browsing your blog
    posts. After all I’ll be subscribing to your rss feed and
    I hope you write again very soon!

  26. My family members every time say that I am killing my
    time here at web, but I know I am getting know-how daily by reading such fastidious content.

  27. I read this piece of writing fully concerning the comparison of latest
    and previous technologies, it’s amazing article.

  28. I all the time used to read post in news papers but now
    as I am a user of net so from now I am using net for articles, thanks to web.

  29. 268220 202827I was recommended this web internet site by my cousin. Im not sure whether this post is written by him as nobody else know such detailed about my trouble. Youre remarkable! Thanks! 990338

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.