Les ventes de PUMA en hausse au 3ème trimestre 2016

L’année 2016 est synonyme de croissance pour PUMA. Avec une hausse de son chiffre d’affaires de près de 11% au 3ème trimestre 2016, la marque a su attirer les clients en proposant des produits innovants et des collaborations inédites.

PUMA enregistre une croissance de 10,8% pour atteindre 990 millions d’euros au 3ème trimestre 2016, une donnée rendue possible grâce aux innovations présentées par la marque et par sa communication orientée autour de ses égéries. Les chaussures sont les produits qui enregistrent la plus large progression avec +17% avec un chiffre d’affaires de 458,8 millions d’euros. Les revenus issus des ventes textiles s’élèvent à 377 millions d’euros. L’Amérique, l’Europe, l’Afrique et le Moyen Orient sont les régions où les ventes ont le mieux progressé.

François-Henri Pinault, Président-Directeur Général de Kering, groupe auquel appartient PUMA explique : « Dans un environnement complexe, nous accélérons encore la croissance de notre chiffre d’affaires et continuons de gagner des parts de marché. PUMA confirme la solidité de sa trajectoire. Nous avons créé les conditions d’une croissance solide et durable, et sommes très confiants quant à nos performances sur l’ensemble de l’année. »

La collection FENTY PUMA imaginée par Rihanna a permis à la marque de toucher une nouvelle cible et de s’exposer lors de la fashion week à Paris, un événement très médiatisé. En termes de visibilité, PUMA fait fort grâce à ses ambassadeurs. Usain Bolt a remporté 3 médailles d’or aux Jeux Olympiques de Rio cet été, Antoine Griezmann a mené les Bleus jusqu’en finale de l’Euro 2016, des expositions médiatiques importantes.

puma-bolt

evospeed-q4-antoine-griezmann

Côté lifestyle, The Weeknd, Rihanna, Kylie Jenner, Cara Delevingne représentent également la marque, des stars très suivies sur les réseaux sociaux dont le look est analysé chaque jour par leurs fans. Bjørn Gulden, CEO de PUMA SE confirme ces faits : « Nous avons vu une solide amélioration des ventes de nos produits dans le retail sur ce troisième trimestre. Les nouvelles lignes de produits comme la Fierce, la Plateform, l’Ignite Dual et la Fenty ont montré leur justesse auprès des consommateurs. Et notre marketing, avec des personnalités, a augmenté l’attractivité de notre marque. »

34 Commentaires

  1. Hey there! Would you mind if I share your blog with my myspace group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Cheers

  2. What’s up to all, the contents present at this web page are truly remarkable for people experience, well,
    keep up the nice work fellows.

  3. Excellent post. I was checking continuously this weblog and I am impressed!
    Extremely useful info specifically the final section 🙂 I deal with such information a lot.
    I used to be looking for this particular information for
    a long time. Thank you and good luck.

  4. I was suggested this web site by my cousin.
    I’m not sure whether this post is written by him as no one
    else know such detailed about my difficulty. You are amazing!
    Thanks!

  5. An intriguing discussion is definitely worth comment.
    I believe that you should write more about this issue, it might not be a taboo matter but
    typically people don’t talk about such topics.
    To the next! All the best!!

  6. Hi there would you mind letting me know which webhost
    you’re using? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most.
    Can you recommend a good web hosting provider at a honest price?
    Kudos, I appreciate it!

  7. Hello, i think that i saw you visited my site thus i got here to go
    back the want?.I am trying to to find issues to improve my site!I assume
    its adequate to use some of your concepts!!

  8. Everything is very open with a really clear explanation of the challenges.
    It was really informative. Your website is very useful.
    Many thanks for sharing!

  9. With havin so much content and articles do you ever run into any issues of plagorism or copyright violation? My website has a lot of unique content I’ve either written myself or outsourced
    but it seems a lot of it is popping it up
    all over the web without my authorization. Do you know any ways to help stop
    content from being ripped off? I’d genuinely appreciate
    it.

  10. Hi there i am kavin, its my first time to commenting anyplace, when i read
    this article i thought i could also make comment
    due to this sensible piece of writing.

  11. Woah! I’m really digging the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s very difficult to
    get that « perfect balance » between superb usability and visual appeal.
    I must say that you’ve done a superb job with this. Additionally, the blog loads
    extremely quick for me on Opera. Outstanding Blog!

  12. Good day! This is my first visit to your blog! We are a group of volunteers
    and starting a new initiative in a community in the same niche.
    Your blog provided us beneficial information to work on. You
    have done a outstanding job!

  13. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  14. I read this paragraph completely on the topic of the resemblance of newest and previous technologies, it’s amazing article.

  15. Everything is very open with a precise explanation of
    the challenges. It was truly informative. Your website is extremely helpful.
    Thank you for sharing!

  16. If you desire to improve your familiarity just keep visiting this
    web page and be updated with the newest information posted here.

  17. I like the helpful info you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I’m reasonably sure I will learn many new stuff proper right here!
    Best of luck for the following!

  18. Hey! I’m at work surfing around your blog from my new
    apple iphone! Just wanted to say I love reading through your blog and
    look forward to all your posts! Carry on the great work!

  19. of course like your web site however you have to take a look at
    the spelling on several of your posts. Several of them are rife with spelling
    issues and I in finding it very troublesome to inform the reality then again I’ll surely
    come back again.

  20. What’s up, for all time i used to check web site posts here early in the break of day, since i love to gain knowledge of more and more.

  21. At this time it sounds like Expression Engine is the best blogging
    platform available right now. (from what I’ve read) Is that what you’re using on your blog?

  22. It’s not my first time to pay a visit this web page, i am visiting this web
    site dailly and obtain nice data from here daily.

  23. I was very happy to uncover this great site. I want to to thank you
    for your time just for this fantastic read!! I definitely liked every part of
    it and i also have you saved to fav to see new things on your blog.

  24. Howdy would you mind stating which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having
    a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for
    something completely unique. P.S Sorry for being off-topic but I
    had to ask!

  25. Excellent article. I will be dealing with some
    of these issues as well..

  26. Hello it’s me, I am also visiting this site on a regular
    basis, this website is in fact fastidious and the
    users are in fact sharing fastidious thoughts.

  27. Prix Du Viagra 50 [url=http://cialtobuy.com ]cialis[/url] Cvs Online Pharmacy Tadacip
    Keflex Antimicrobial Spectrum
    Cialis 200mg cialis Amoxicillin For Bronchial Infections

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*