La Caravane du Tour 2015 #7 : Banette

Aujourd’hui, SportsMarketing.fr continue sa présentation de la Caravane du Tour avec Banette, fournisseur officiel du Tour de France

Cette année, Banette innove et lance la première édition de la « Grande Boucle des Banetiers », qui sera relevé par 4 boulangeries Banette situées sur le parcours du Tour de France. Bernard Thévenet, double vainqueur du Tour, est le parrain de cette première édition de la Grande Boucle des Banetiers. Il ira à la rencontre des boulangeries participantes au challenge et effectuera quelques tours de roue, avant d’offrir des lots aux clients présents ce jour. Il procédera également à un tirage au sort parmi les spectateurs présents le jour du passage des coureurs et offrira un vélo au vainqueur.

Banette_CreditPhoto_Ideactif8 Banette_CreditPhoto_Ideactif4 Banette_CreditPhoto_Ideactif2 Banette_CreditPhoto_Ideactif3

De leur côté, pour gagner, les boulangers disposeront d’un vélo fixe avec un compteur, pour que leurs clients puissent pédaler à chaque passage. Le boulanger vainqueur vivra un week-end à Paris pour, bien sûr, suivre l’arrivée du Tour de France.

Bien sûr, la présence de Banette sur la Grande Boucle ne se réduit pas à ce challenge, puisque la marque distribue chaque jour 12 000 tartines sur les lignes de départ et d’arrivée des étapes. Pendant trois semaines, 22 boulangeries Banette fabriquent ces tartines en plus de leur production habituelle, en gérant la fabrication, le tranchage et la livraison des tartines.

En plus, Banette travaillera avec Grégory Cuilleron (gagnant de la 1ere saison d’un Diner Presque Parfait sur M6) qui sera sur le village départ le 14 juillet, à Tarbes. Il viendra affronter le public présent autour d’un « battle » de confection de sandwichs…

Banette sur le Tour de France en chiffres :

600 000 bracelets et 600 000 bons « 1 Banette achetée, 1 Banette offerte caravane »
500 000 cadeaux à gagner dans l’ensemble du réseau (vélos, goodies, bons de réduction)
12 000 tartines distribuées par jour sur les lignes de départ et d’arrivée
5 véhicules dans la caravane
• Une équipe de 30 personnes (boulangers, chauffeurs, caravaniers, animateurs, hôtesses…)
Un tiers du réseau (590 boutiques) situé à moins de 20 km du passage du Tour

23 Commentaires

  1. Spot on with this write-up, I truly believe that this website needs
    far more attention. I’ll probably be back again to read more, thanks for the
    advice!

  2. I have been surfing online more than three hours today, yet I never
    found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did,
    the web will be much more useful than ever before.

  3. Right here is the right webpage for anybody who wants to understand this topic.
    You know so much its almost hard to argue with you (not that I really will need to…HaHa).
    You certainly put a brand new spin on a subject that’s been discussed for years.
    Wonderful stuff, just great!

  4. I believe this is one of the most vital info for me. And i am satisfied reading your article.
    But want to remark on some basic things, The web site style is great, the articles is truly nice :
    D. Good job, cheers

  5. Hey there! I simply would like to give you a huge thumbs up for the excellent
    info you have got right here on this post. I am returning to your site for
    more soon.

  6. Definitely believe that which you stated. Your favorite justification appeared to be
    on the internet the easiest thing to be aware of.
    I say to you, I certainly get irked while people consider worries that they plainly do not know about.
    You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal.

    Will probably be back to get more. Thanks

  7. We are a group of volunteers and starting a new scheme in our community.
    Your site provided us with valuable information to work on. You’ve done an impressive job and our entire community will be grateful to you.

  8. What i do not realize is actually how you are no longer actually a lot more well-favored than you may
    be now. You are so intelligent. You recognize therefore significantly in terms of this matter, produced me individually imagine it from
    so many varied angles. Its like men and women don’t seem to be interested unless it’s one thing to do with Woman gaga!

    Your personal stuffs outstanding. Always deal with it up!

  9. This design is incredible! You most certainly know how to keep a reader amused.

    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented
    it. Too cool!

  10. I’m not sure why but this website is loading extremely slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  11. I was more than happy to discover this site. I need
    to to thank you for ones time for this particularly wonderful read!!
    I definitely loved every bit of it and I have
    you saved as a favorite to check out new stuff on your web site.

  12. Hello to every one, the contents existing at this web page are really
    awesome for people experience, well, keep up the good work fellows.

  13. Hello all, here every one is sharing these experience, thus it’s nice
    to read this weblog, and I used to go to see this webpage every day.

  14. Hello there, just became alert to your blog through Google,
    and found that it’s truly informative. I am gonna watch out for brussels.

    I’ll be grateful if you continue this in future. Lots of people will be
    benefited from your writing. Cheers!

  15. Does your website have a contact page? I’m having trouble locating it
    but, I’d like to send you an email. I’ve got some
    recommendations for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it develop
    over time.

  16. When someone writes an article he/she retains the idea of a
    user in his/her brain that how a user can be aware of it. Thus that’s why this piece of writing is
    amazing. Thanks!

  17. Wow that was strange. I just wrote an really
    long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Regardless, just wanted to say excellent blog!

  18. Good day! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me.
    Anyways, I’m definitely delighted I found it and I’ll be book-marking and
    checking back frequently!

1 Rétrolien / Ping

  1. La Caravane du Tour 2015 #7 : Banette | Netmag

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*