Lacoste lance son polo L.12.12 dans le futur

A la veille de son 80ème anniversaire, Lacoste rend hommage à l’esprit visionnaire de son fondateur René Lacoste en projetant sa plus mythique invention, le polo L.12.12, dans le futur.

Au milieu des années 20, le champion de tennis René Lacoste fait confectionner, pour son usage personnel, ses propres chemises pour supporter la chaleur des courts américains. C’est la première fois qu’un joueur abandonne la chemise de ville à manche longue au profit d’un vêtement à manche courte, souple et confortable. C’est l’invention du polo. Contrairement aux usages de l’époque René Lacoste signe chaque chemise de son emblème : le crocodile. C’est la naissance d’une nouvelle catégorie de vêtement et d’une nouvelle façon de communiquer.

En 1933, René Lacoste lance la production industrielle du polo qu’il appelle : L1212.

L pour LACOSTE, 1 pour désigner la matière Petit Piqué de Coton, 2 pour le modèle Manches Courtes, 12 pour le numéro du prototype sélectionné par René Lacoste.

La marque a choisi la date symbolique du 12/12/12 pour dévoiler un film, mettant en scène le polo dans un avenir où la technologie textile n’aura plus aucune limite. Le film (conçu par l’agence MNSTR avec les Télécréateurs à la production) se clôt sur une invitation. Le public est appelé à prolonger l’histoire en postant sa vision du polo du futur sur Facebook. Les meilleures contributions seront illustrées par un artiste, puis diffusées auprès des 10 millions de fans de la marque sur Facebook.com/Lacoste.

[youtube]http://www.youtube.com/watch?v=iWgBrXL63aM[/youtube]

36 Commentaires

  1. It’s an amazing piece of writing designed for all the online users; they will take advantage from it
    I am sure.

  2. This design is spectacular! You certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how
    you presented it. Too cool!

  3. Hello just wanted to give you a quick heads up. The text in your
    post seem to be running off the screen in Internet
    explorer. I’m not sure if this is a format issue or something to do
    with web browser compatibility but I thought I’d post to
    let you know. The design look great though! Hope you get the issue
    solved soon. Thanks

  4. Asking questions are really good thing if you are not understanding anything totally, except this paragraph gives nice understanding even.

  5. Hey! I just wanted to ask if you ever have any problems with
    hackers? My last blog (wordpress) was hacked and I ended
    up losing a few months of hard work due to no backup.
    Do you have any methods to prevent hackers?

  6. Way cool! Some very valid points! I appreciate you writing this article and also the rest of the website is also really good.

  7. Today, I went to the beach front with my kids.
    I found a sea shell and gave it to my 4 year
    old daughter and said « You can hear the ocean if you put this to your ear. » She put the shell to her
    ear and screamed. There was a hermit crab inside and it
    pinched her ear. She never wants to go back! LoL I know this is entirely off topic
    but I had to tell someone!

  8. If you are going for most excellent contents like I do, just visit this website every day because it
    gives feature contents, thanks

  9. Hello there! I know this is kind of off topic but I was wondering which blog platform are you using for this website?
    I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives
    for another platform. I would be great if you could point me in the direction of a good platform.

  10. Hello, Neat post. There’s an issue with your site in internet explorer, could test this?
    IE nonetheless is the market chief and a large section of
    other folks will miss your fantastic writing due to this problem.

  11. Wow that was odd. I just wrote an incredibly long comment but after I
    clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to
    say superb blog!

  12. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an impatience
    over that you wish be delivering the following. unwell unquestionably come more formerly again as
    exactly the same nearly very often inside case
    you shield this hike.

  13. Nice blog here! Additionally your site a lot up very fast!
    What host are you using? Can I get your associate hyperlink in your host?
    I wish my site loaded up as fast as yours lol

  14. Hello, every time i used to check website posts here early in the break of day, for
    the reason that i love to find out more and more.

  15. Pretty nice post. I just stumbled upon your blog and wished to
    say that I have truly enjoyed surfing around your blog posts.
    In any case I’ll be subscribing to your feed and I hope
    you write again soon!

  16. This paragraph gives clear idea in support of the new users of blogging, that truly how to do blogging and site-building.

  17. Howdy would you mind letting me know which webhost
    you’re using? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most.
    Can you suggest a good internet hosting provider at a fair
    price? Cheers, I appreciate it!

  18. It’s nearly impossible to find educated people for this topic, however, you seem like you know what you’re talking about!
    Thanks

  19. You really make it appear really easy with your presentation but I in finding
    this matter to be really something that I believe I might by no means understand.
    It seems too complex and extremely large for
    me. I’m looking ahead to your subsequent post, I’ll attempt to
    get the hang of it!

  20. Hey just wanted to give you a quick heads up. The words in your content seem to
    be running off the screen in Safari. I’m not sure if this
    is a format issue or something to do with browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the problem solved soon. Many thanks

  21. Very nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your blog
    posts. In any case I will be subscribing to your feed and I hope you write again very soon!

  22. I was recommended this website by my cousin. I’m not sure whether this post is written by him
    as nobody else know such detailed about my trouble.
    You’re incredible! Thanks!

  23. Everyone loves what you guys are up too. This kind of clever work
    and reporting! Keep up the wonderful works guys I’ve you guys to my own blogroll.

  24. Hi there! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing many months of hard work due to
    no back up. Do you have any methods to prevent hackers?

  25. Ciprocinal Tablete [url=http://cialtobuy.com ]cialis buy online[/url] Where To Order Bentyl
    Amoxicillin And Breast Lumps Kamagra Pas Cher France
    How Levitra Works cialis Cialis Bestellen Per Uberweisung

  26. Hi would you mind letting me know which hosting company you’re working with?
    I’ve loaded your blog in 3 completely different web browsers
    and I must say this blog loads a lot quicker then most.
    Can you suggest a good internet hosting provider at a honest price?
    Kudos, I appreciate it!

  27. After I initially left a comment I seem to have clicked the -Notify me when new comments are
    added- checkbox and now each time a comment is added I receive 4 emails with the exact same comment.
    Perhaps there is a way you can remove me from that service?
    Thanks!

  28. Thank you for the good writeup. It actually was once a leisure account it.
    Look complex to far added agreeable from you! By the way, how could we communicate?

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*