L’Armada Espagnole à Liverpool

Pour les fans de football que vous devez être, ceci n'est pas une nouvelle…

Un entraineur espagnol (Rafa Benitez), une partie de l'effectif hispanophone (Pepe Reina, Fernando Torres), Liverpool est le club le plus espagnol d'Angleterre comme Arsenal est le plus Frenchy des clubs de l'outre-Manche.

Mais Liverpool vient de franchir un nouveau cap en signant un partenariat avec l'Office de Tourisme Espagnol – Turespana -, faisant de l'Espagne, "La Destination Officielle" du club de Liverpool. L'Office du Tourisme pourra donc bénéficier de la panneautique du stade ainsi que d'autres éléments de visibilité (programme de match, etc.) pour faire la promotion du pays tout au long de la saison et des saisons à venir.

"Un partenariat qui a du sens", dixit Ian Ayre, directeur commercial du club…

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