Le NASCAR dans la première publicité de Twitter

Rares sont les médias sociaux et les grands acteurs du digital à faire de la publicité traditionnelle.

Twitter, la plateforme de micro-blogging, est le dernier à faire son apparition à la télévision avec pas moins des 7  publicités de 15 chacun faisant la promotion du NASCAR et du hashtag #NASCAR.

[youtube]http://www.youtube.com/watch?v=nYz76M2vJnM[/youtube]

[youtube]http://www.youtube.com/watch?v=1a51TozHcBU[/youtube]

[youtube]http://www.youtube.com/watch?v=7vNf5WzqRtM[/youtube]

[youtube]http://www.youtube.com/watch?v=_5rF1VvvUHg[/youtube]

[youtube]http://www.youtube.com/watch?v=TJz4e5BuQj8[/youtube]

[youtube]http://www.youtube.com/watch?v=wMaogBSqC4k[/youtube]

[youtube]http://www.youtube.com/watch?v=JGIm2bygDAc[/youtube]

Comme je vous expliquai en mai dernier, Twitter le NASCAR ont décidé de renforcer leur collaboration puisque le premier est devenu partenaire d’une course (course où a d’ailleurs été filmée ces publicités), signe d’une réelle volonté d’aller encore plus loin dans l’intégration de la plateforme dans le mode du sport.

Dernier point intéressant, à la fin des spots, Twitter a intégré le hashtag « #NASCAR » et l’URL « twitter.com/#NASCAR« , faisant la promotion de ces nouvelles pages hashtag.

Voilà à quoi ressemble la page du hashtag NASCAR

De bonne augure pour la vie du sport sur Twitter ! Et vous, quel prochain hashtag aimeriez-vous voir ?

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2 Rétroliens / Pings

  1. Twitter se lance dans la pub TV avec le #NASCAR
  2. Les 25 publicités de l'année 2012 | Sportsmarketing.fr - Le Blog du Marketing Sportif

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