Betfair crée le foot-bowling

Pour faire la promotion de son offre mobile, Betfair vient de produire une vidéo virale mettant en scène les joueurs de Manchester United, club dont l’opérateur en ligne est partenaire, autour d’un concours inédit de « foot-bowling ». Au lieu de lancer une boule de bowling traditionnelle, les joueurs, plus à l’aise avec leurs pieds par définition,  devaient frapper des ballons de foot.

Le tout est supporté par un mini-site dédié, au nom de la campagne « Stars and Strikes », vous permettant de parier sur d’autres joueurs du club.

[youtube]http://www.youtube.com/watch?v=1mq5MNhShko[/youtube]

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