LeBron James invite ses jeunes fans à réaliser son prochain T-Shirt

Pour la sortie de la LeBron11, Nike Basketball offre la possibilité aux enfants âgés entre 5 et 12 ans de dessiner le prochain T-Shirt de LeBron James. Habituellement réalisé par les designers et copywriters de Portland, Nike a décidé de se lancer dans le crowdsourcing pour ce nouveau T-Shirt dédié au double vainqueur et quadruple MVP de la NBA.

Design_LeBrons_Tee__23979

Pour le vainqueur, le T-Shirt sera bien évidemment produit à l’échelle mondiale mais aussi un voyage à Miami pour aller voir LeBron James disputer un match de la saison régulière et une dotation en équipement sera donnée pour toutes les activités physiques et sportives de l’école du candidat.
Une activation bien sympathique qui s’adresse pour une fois à une cible plus jeune et qui permet à LeBron James de travailler et améliorer son image auprès des enfants.

Voici quelques visuels de la LeBron 11, la nouvelle chaussure de LeBron James :

LeBron 11

LeBron 11

LeBron 11

LeBron 11

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2 Rétroliens / Pings

  1. L'entrainement interactif de LeBron James et Powerade
  2. Nike Basketball célèbre les 10 ans de carrière de LeBron James

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