Les Toronto Raptors s’associent avec la star du hip-hop, Drake

Drake Toronto Raptors

Ce qui pourrait ressembler à un coup publicitaire va peut-être complètement métamorphoser le visage d’une équipe. Les Toronto Raptors vont annoncer aujourd’hui un partenariat majeur avec le citoyen le plus reconnu internationalement, la star du hip-hop Drake. Dans le cadre de ce partenariat, Drake deviendra un business partner mais aussi un consultant pour l’équipe des Raptors de Toronto.

Dans une ligue qui a la folie de tout ce qui brille, le musicien né à Toronto pourrait être la clé de nombreuses interrogations et problèmes pour la franchise NBA. « Je suis un fan des Raptors jusqu’à la mort » a déclaré Drake à ESPN. La semaine dernière, Drake, lors d’une interview dans l’émission First Take sur ESPN, a précisé que l’objectif sera d’aider à construire et faire grandir la franchise des Toronto Raptors, ce qui a légèrement fait rire le présentateur Stephen A. Smith.

Depuis quelques années, Drake est devenu un visage régulier des tribunes de l’arène des Toronto Raptors, le Air Canada Centre, non loin du CEO du groupe Bell, George Cope, un des directeurs du board de Maple Leaf Sports & Entertainment, la structure présidée par Tim Leiweke, l’une des grandes figures du sport business mondial, et qui détient les 4 grands clubs de Toronto, les Raptors en NBA, les Maple Leafs en NHL et le Toronto FC en MLS.

tim_leiweke.jpg.size.xxlarge.original

L’annonce sera donc faite aujourd’hui alors que les Toronto Raptors vont annoncer officiellement leur accord d’accueillir le NBA All-Star Game 2016, dans lequel Drake sera le Maitre de Cérémonies durant tout le All-Star Weekend.

Drake lancera aussi une ligne de vêtements en collaboration avec l’équipe et travaillera aussi au redesign complet de l’image du club, en vue du 20ème anniversaire de la franchie qui se déroulera lors de la saison 2014-2015. Selon des sources chez MLSE, Drake aura la main sur tout… sauf le nom. Les dinosaures sont donc sauvés.

Les enjeux sont énormes pour la franchise qui n’a connu en 18 ans d’existence qu’une victoire en playoffs et Vince Carter. Drake a donc le pouvoir de changer cela avec un benchmark en tête : les Brooklyn Nets.

Carter4Jersey-635

Les Brooklyn Nets, cette franchise qui auparavant n’attirait aucun joueur, plutôt le genre de franchise que les joueurs avaient de quitter. Mais une nouvelle impulsion changea la donne et un déménagement de l’autre côté de Manhattan aida fortement. Mais bien évidemment, comme vous le savez, l’élément clé de la renaissance de Brooklyn est Jay-Z et toute l’aura qu’il a su apporter. En prenant une (ridiculeusement petite) part de la franchise, Jay-Z a reçu en échange la possibilité de polir entièrement son diamant. Quelques gestes suffirent : troquer la casquette des Yankees pour celle des nets durant ses concerts, venir aux gestes, murmurer aux oreilles des bonnes personnes, celles qui ont grandi avec son album légendaire, The Blueprint.

Le résultat de cette transformation ? Les Brooklyn Nets se positionnent cette année comme un candidat sérieux aux playoffs et deviennent le type de franchise qui peut développer et accueillir des « Hall of Famers ».

Maintenant que Drake a l’écoute du CEO Tim Leiweke, il pourra mettre en oeuvre de manière sérieuse les idées qu’il a eu et faire jouer les relations qu’il a dans le monde de la NBA. Je cite « Aucune relation est plus proche que celle que j’ai avec LeBron. » Les joueurs de la NBA n’écoutent pas les directeurs en costumes, ils n’écoutent pas les anciens joueurs, ils écoutent uniquement ceux pour qui ils ont du respect : les icônes de la pop culture. Et aujourd’hui, Drake est sans doute au firmament.

Drake a maintenant 2 ans pour travailler, 2 ans pour transformer cette franchises avant de regarder les comptes et d’évaluer les rentrées financières. La tâche est grande mais le potentiel est énorme pour Drake et pour les Toronto Raptors.

49 Commentaires

  1. It’s appropriate time to make a few plans for the longer term and it is time to be happy.

    I’ve learn this post and if I may just I want to suggest you few interesting things or advice.
    Perhaps you can write subsequent articles regarding this
    article. I want to learn even more things about it!

  2. An outstanding share! I’ve just forwarded this onto a colleague who had been doing a little research
    on this. And he actually ordered me breakfast due to the fact that
    I stumbled upon it for him… lol. So let me reword this….

    Thanks for the meal!! But yeah, thanks for spending some time to discuss this topic here on your web page.

  3. I believe this is one of the such a lot significant
    info for me. And i’m satisfied reading your article.
    But want to commentary on some basic things, The web site taste is
    perfect, the articles is truly great : D. Excellent process, cheers

  4. I go to see every day a few websites and information sites to read articles or
    reviews, except this web site presents feature based articles.

  5. Hmm it looks like your blog ate my first comment (it was extremely long) so
    I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any tips for newbie blog writers?
    I’d certainly appreciate it.

  6. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s
    very difficult to get that « perfect balance » between user friendliness and visual appearance.
    I must say that you’ve done a great job with this. Also, the
    blog loads super fast for me on Firefox. Excellent Blog!

  7. I relish, result in I found exactly what I
    was having a look for. You’ve ended my 4 day lengthy hunt!
    God Bless you man. Have a nice day. Bye

  8. Ahaa, its nice conversation regarding this paragraph at this
    place at this blog, I have read all that, so now me also commenting at
    this place.

  9. Awesome things here. I am very glad to peer your post.
    Thank you a lot and I’m having a look forward to touch you.
    Will you kindly drop me a mail?

  10. Thanks for one’s marvelous posting! I truly enjoyed reading it, you can be a great author.

    I will remember to bookmark your blog and will
    eventually come back sometime soon. I want to encourage one to continue your great writing,
    have a nice morning!

  11. I have learn several good stuff here. Definitely worth
    bookmarking for revisiting. I surprise how so much effort you place to make
    this type of excellent informative website.

  12. Excellent blog here! Also your web site so much up
    very fast! What web host are you the usage of?
    Can I get your affiliate hyperlink in your host?
    I wish my website loaded up as fast as yours lol

  13. Its not my first time to pay a quick visit this web page, i am browsing this web page dailly and take good facts from here all the time.

  14. A fascinating discussion is worth comment. I do believe
    that you ought to publish more on this issue, it might not be a taboo matter
    but generally people don’t speak about such issues. To the next!
    Best wishes!!

  15. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Cheers

  16. Hi! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing a
    few months of hard work due to no backup. Do you have any methods to stop hackers?

  17. Hi there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding knowledge to make your own blog?
    Any help would be really appreciated!

  18. Superb blog you have here but I was curious about if you knew of
    any discussion boards that cover the same topics talked about in this article?

    I’d really love to be a part of group where I can get opinions from other experienced individuals that share the same interest.
    If you have any recommendations, please let me know. Bless you!

  19. Thanks for sharing your thoughts. I really appreciate your efforts and I will be waiting for your
    next post thanks once again.

  20. Have you ever thought about publishing an ebook or guest authoring on other websites?
    I have a blog based on the same ideas you discuss and would love to
    have you share some stories/information. I know my subscribers would
    appreciate your work. If you’re even remotely interested, feel free
    to send me an email.

  21. Exceptional post however I was wanting to know
    if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit
    more. Thank you!

  22. Pretty nice post. I just stumbled upon your weblog and wished
    to say that I have truly enjoyed browsing your blog
    posts. After all I will be subscribing to your rss
    feed and I hope you write again soon!

  23. Nice blog here! Also your web site loads up very fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as fast as yours lol

  24. Great blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you propose starting with a free platform
    like WordPress or go for a paid option? There are
    so many options out there that I’m completely overwhelmed ..
    Any ideas? Thank you!

  25. you are actually a excellent webmaster. The site loading speed is incredible.
    It kind of feels that you are doing any unique trick. Furthermore, The
    contents are masterwork. you’ve done a magnificent task on this subject!

  26. Wonderful beat ! I would like to apprentice while
    you amend your web site, how could i subscribe for a blog web site?

    The account helped me a applicable deal. I had been tiny bit
    acquainted of this your broadcast offered brilliant transparent idea

  27. Hi there, this weekend is good designed for me, for the reason that this occasion i am reading this great educational paragraph here
    at my residence.

  28. It’s amazing to pay a visit this web page and reading
    the views of all mates regarding this post, while I am also
    eager of getting know-how.

  29. Hey there! I’m at work browsing your blog from my new iphone 3gs!

    Just wanted to say I love reading through your blog and look forward
    to all your posts! Carry on the superb work!

  30. I read this piece of writing completely on the topic of the comparison of latest and preceding technologies, it’s remarkable article.

  31. I wanted to thank you for this fantastic read!! I definitely enjoyed every bit of it.
    I have you book-marked to check out new stuff you post…

  32. Hi there! I just want to offer you a huge thumbs up for
    your excellent information you have got right here on this post.
    I am coming back to your web site for more soon.

  33. For the reason that the admin of this website is working, no doubt very rapidly it will
    be well-known, due to its feature contents.

  34. Great post. I was checking continuously this blog
    and I’m impressed! Very helpful information specially the final
    part 🙂 I care for such information a lot. I was seeking this certain info for a very lengthy time.

    Thank you and good luck.

  35. Hello, i think that i saw you visited my web
    site so i came to “return the favor”.I’m attempting to find things to
    enhance my web site!I suppose its ok to use a few of your
    ideas!!

  36. What’s up to every single one, it’s in fact a nice for me
    to go to see this web site, it consists of important Information.

  37. These are genuinely fantastic ideas in on the topic of blogging.

    You have touched some pleasant things here. Any way keep up
    wrinting.

  38. Aw, this was an incredibly good post. Taking the
    time and actual effort to generate a really good article… but what can I say… I procrastinate a lot and never manage to get nearly anything done.

  39. http://www.mokhtasat.com/index.php/blog/310874/small-limit-shares-tips-to-improve-your-odds-in-an-aggressive-market/ dit :

    I couldn’t resist commenting. Perfectly written!

  40. Having read this I thought it was rather informative. I appreciate you finding the time
    and effort to put this article together. I once again find myself
    personally spending a lot of time both reading and commenting.
    But so what, it was still worth it!

1 Rétrolien / Ping

  1. Les Toronto Raptors s'associent avec la star du...

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*