Life is a beautiful sport, la nouvelle campagne publicitaire de Lacoste

La vie est un terrain de jeu et avec le lancement de son nouveau message : « Life is a Beautiful Sport », Lacoste entame une nouvelle ère en remettant au cœur de son discours ses valeurs fondatrices.

En effet, que ce soit sur les terrains de sport ou dans la vie de tous les jours, Lacoste a écrit son histoire sur une quête d’authenticité, de performance et d’élégance. Chaque vêtement Lacoste est créé pour que les hommes et les femmes se sentent le corps et l’esprit libres, des vêtements adaptés à une vie toujours en mouvement. C’est cette vision d’optimisme et de courage qu’incarne la campagne « Life is a Beautiful Sport ».

Les visuels presse et affichage de cette campagne Lacoste sont signés Jacob Sutton. Ils mettent en scène de façon poétique, des hommes et des femmes qui évoluent avec élégance « au-dessus » des difficultés de la ville et de la vie. Ces visuels urbains et minimalistes sont la simple métaphore de ce fameux « l’esprit Lacoste », un doux mélange de sport et de décontraction.




Réalisé par Seb Edwards, le premier film publicitaire de cette nouvelle campagne Lacoste traduit le courage de l’homme, interprété par la star montante du cinéma Paul Hamy, qui risque le grand saut. Une sensation de vertige quand il se lance vers l’inconnu. Le contraste d’oser un petit geste pour affronter l’immensité émotionnelle, franchir un mètre pour avancer d’un kilomètre et gagner le match de sa vie.

Confiée à BETC et lancée en France en avant-première lors des Jeux Olympiques d’hiver en février 2014, la campagne sera diffusée mondialement à partir du mois de mars 2014.

Elle sera composée d’un film de 30’’ et d’un film de 60’’ pour la télévision et le cinéma, de visuels pour la presse et l’affichage et d’une activation digitale.

La campagne a été lancée devant la presse le 17 janvier dernier et vous pourrez trouver les images de cette soirée sur l’espace dédié sur le site internet de Lacoste.



50 Commentaires

  1. Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Appreciate it!

  2. This is my first time pay a visit at here and i am genuinely happy
    to read everthing at alone place.

  3. Thanks for the auspicious writeup. It in fact was a entertainment account it.
    Glance complex to more delivered agreeable from you!
    However, how can we keep up a correspondence?

  4. It’s really a great and helpful piece of info.
    I’m happy that you just shared this useful information with us.
    Please stay us up to date like this. Thank you for sharing.

  5. Great goods from you, man. I’ve remember your stuff prior
    to and you are simply too excellent. I really like what you have obtained here, certainly
    like what you are saying and the best way wherein you assert
    it. You make it entertaining and you still take care of to stay it smart.
    I can’t wait to learn far more from you. This is really
    a tremendous website.

  6. What’s up, constantly i used to check blog posts here early in the break of day, as i love to find out more and more.

  7. Heya i am for the primary time here. I came across this board and I to find It truly helpful & it helped me out a lot.
    I’m hoping to give something again and aid others like you
    helped me.

  8. I feel that is among the so much significant information for me.

    And i’m satisfied reading your article. But wanna observation on some
    basic things, The site taste is wonderful, the articles is truly
    excellent : D. Excellent task, cheers

  9. I know this site offers quality dependent content and
    other stuff, is there any other web site which presents these kinds of stuff
    in quality?

  10. Hey there just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in Internet
    explorer. I’m not sure if this is a format issue or something to do with web
    browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the issue fixed soon.

  11. That is very fascinating, You are a very skilled blogger.
    I’ve joined your rss feed and look ahead to seeking
    more of your fantastic post. Additionally, I’ve shared your web site in my social networks

  12. Hello to every one, because I am genuinely keen of reading this web site’s post to
    be updated daily. It contains fastidious data.

  13. Heya! I realize this is somewhat off-topic but I had to ask.
    Does managing a well-established website such as yours take a lot of work?
    I am completely new to writing a blog however
    I do write in my diary every day. I’d like to start a blog so I will be able
    to share my experience and feelings online. Please let me know
    if you have any ideas or tips for brand
    new aspiring bloggers. Appreciate it!

  14. excellent issues altogether, you just received a brand new reader.
    What would you recommend about your submit that you made a few days ago?
    Any sure?

  15. Remarkable! Its actually awesome paragraph, I have
    got much clear idea concerning from this paragraph.

  16. I’m not sure why but this blog is loading very slow for me.
    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  17. We are a group of volunteers and opening a new scheme in our
    community. Your web site offered us with valuable info to work
    on. You have done a formidable job and our
    whole community will be grateful to you.

  18. Hello! I could have sworn I’ve visited this website
    before but after browsing through some of the articles I realized it’s new to me.

    Anyhow, I’m certainly pleased I discovered it and I’ll be book-marking it and checking back

  19. This design is wicked! You most certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my
    own blog (well, almost…HaHa!) Excellent job. I really
    loved what you had to say, and more than that, how you presented
    it. Too cool!

  20. I’m not sure exactly why but this web site is loading incredibly slow for me.
    Is anyone else having this problem or is
    it a problem on my end? I’ll check back later and see if the problem still exists.

  21. you are actually a good webmaster. The website loading speed is amazing.
    It seems that you are doing any distinctive trick. Also,
    The contents are masterwork. you have done a fantastic task
    in this matter!

  22. What’s Happening i am new to this, I stumbled upon this I have found It absolutely helpful and it has helped me out loads.
    I am hoping to contribute & assist different users like its aided me.

    Good job.

  23. That is a very good tip particularly to those new to the blogosphere.
    Short but very precise info… Thanks for sharing this one.
    A must read post!

  24. Hey there, You’ve done an excellent job.
    I’ll definitely digg it and personally recommend to my friends.

    I am confident they’ll be benefited from this site.

  25. Hi there just wanted to give you a quick heads up. The
    text in your content seem to be running off the screen in Opera.
    I’m not sure if this is a format issue or something to do with internet browser compatibility but I
    thought I’d post to let you know. The style and design look great
    though! Hope you get the problem resolved soon. Many thanks

  26. Hello I am so glad I found your web site, I really found you by error, while I was researching on Yahoo for something else, Anyways I am here now and would just
    like to say kudos for a remarkable post and a all round thrilling
    blog (I also love the theme/design), I don’t have time to look over it
    all at the moment but I have book-marked it and also added in your RSS feeds, so when I have time I will be
    back to read a great deal more, Please do keep
    up the fantastic jo.

  27. If some one wishes to be updated with most recent technologies after that he must be go to see this web site
    and be up to date daily.

  28. I have been exploring for a bit for any high quality articles
    or blog posts in this kind of area . Exploring in Yahoo I at last stumbled upon this web site.
    Reading this info So i’m satisfied to express that
    I have an incredibly excellent uncanny feeling I found
    out exactly what I needed. I so much definitely will make sure to do
    not forget this site and give it a glance regularly.

  29. I think that is among the so much vital information for me.
    And i’m glad studying your article. But wanna statement on few normal things, The site style is wonderful, the articles is actually excellent : D.
    Good activity, cheers

  30. Right away I am going away to do my breakfast, afterward having my breakfast coming yet again to read additional news.

  31. Excellent way of describing, and good paragraph to get information on the topic of my presentation focus, which
    i am going to present in school.

  32. What i don’t realize is if truth be told how you are
    now not actually much more smartly-appreciated than you may be now.
    You’re very intelligent. You recognize thus considerably when it comes to this subject, made me
    in my view consider it from so many varied angles. Its
    like men and women are not interested except it’s something to accomplish with Girl gaga!
    Your own stuffs excellent. At all times care for it up!

  33. Venta Cialis Viagra Levitra [url= ]cialis[/url] Can I Buy Alli Diet Pills Online
    Pharmacy Online 365 Reviews Low Cost Viagra Generic
    Comprar Levitra Cialis viagra cialis How Long Does It Take For Zithromax To Work

  34. Aw, this was an extremely nice post. Taking the time and actual
    effort to make a very good article… but what can I say… I hesitate
    a whole lot and never manage to get anything done.

  35. When I originally commented I clicked the « Notify me when new comments are added » checkbox and now
    each time a comment is added I get four emails with the same comment.
    Is there any way you can remove people from
    that service? Thanks a lot!

  36. When I initially commented I clicked the
    « Notify me when new comments are added » checkbox and now each time a comment is
    added I get several e-mails with the same comment. Is there any way you can remove people from that service?


  37. Have you ever considered about including a little bit more than just your articles?

    I mean, what you say is fundamental and everything.

    Nevertheless think of if you added some great graphics or videos to
    give your posts more, « pop »! Your content is excellent but with pics and video clips,
    this blog could definitely be one of the greatest in its field.
    Good blog!

  38. My partner and I absolutely love your blog and find the majority of your post’s to be what precisely I’m looking for.

    Do you offer guest writers to write content available for you?
    I wouldn’t mind writing a post or elaborating on some of the subjects you write
    regarding here. Again, awesome web site!

  39. You can certainly see your expertise in the paintings you write. The sector hopes for even more passionate writers like you who aren’t afraid to say how they believe. All the time follow your heart. « Faith in the ability of a leader is of slight service unless it be united with faith in his justice. » by George Goethals.

2 Rétroliens / Pings

  1. Life is a Beautiful Sport, le nouveau film de Lacoste
  2. Life is a beautiful sport, la nouvelle campagne...

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.