Seize Glory, l’opération communautaire de Tottenham Hotspurs et Under Armour

Le club de Tottenham Hotspur et son équipementier Under Armour ont dévoilé cette semaine les nouveaux maillots domicile et extérieur pour la saison 2014/15 accompagné d’une « expérience numérique » unique qui pourra voir les messages de soutien des fans récompensés de manière unique par Under Armour et le club.

Il faut savoir que cette saison marque le 10ème anniversaire de la disparition de Bill Nicholson, légende du club. C’est sans doute ce qui a motivé le club et Under Armour de réaliser un maillot qui porte les mots « Echo for Glory », faisant référence l’une des célèbres phrases de Bill Nicholson : « It is better to fail aiming high than to succeed aiming low. And we of Spurs have set our sights very high, so high in fact that even failure will have in it an echo of glory. »



De plus, le maillot extérieur porte 11 lignes dorées, symbole des 11 titres gagnés durant la période de Bill Nicholson au club.


Pour accompagner ce lancement, Under Armour et Tottenham ont donc conçu une activation, #SeizeGlory, qui invite les fans du club à s’exprimer sur les valeurs et les futurs objectifs du club qui lui permettra à nouveau d’atteindre cette gloire qui lui échappe depuis de longues années.

L’activation prend vie sur la page facebook du club, où l’animation communautaire vise à identifier et mettre en avant les meilleures contributions qui seront installées autour de White Hart Lane, le stade du club.

Mais plus que des impressions autour de White Hart Lane, Under Armour UK promet aux fans d’ajouter leur propre voix, leur propre message, à ce maillot, Echo for Glory, maillot qui sera porté par Paulinho, milieu de terrain brésilien du club.

Certes le fait de porter un message de fans n’est pas une nouvelle chose dans le monde du marketing sportif et dans le type de mécanique digitale/real life, mais dans le cadre de Tottenham qui semble avoir vécu une cassure forte entre supporters et force dirigeante la saison dernière, cette activation aura peut-être le mérite de rapprocher les joueurs de leur public au cours de la saison 2014/15.

39 Commentaires

  1. I’m not that much of a internet reader to be honest but your sites really nice, keep
    it up! I’ll go ahead and bookmark your site to come
    back later. Cheers

  2. fantastic submit, very informative. I ponder why the other experts of this sector don’t understand this.
    You must continue your writing. I’m sure, you’ve a huge readers’ base already!

  3. Wonderful website you have here but I was curious
    about if you knew of any user discussion forums that cover the same topics discussed in this article?
    I’d really love to be a part of online community where
    I can get advice from other knowledgeable people that share the same interest.

    If you have any suggestions, please let me know. Kudos!

  4. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your site?
    My blog is in the very same niche as yours and my visitors would really benefit from some of
    the information you provide here. Please let me know if this
    alright with you. Appreciate it!

  5. Have you ever considered creating an e-book or guest authoring on other websites?
    I have a blog based on the same topics you discuss and would really like to have
    you share some stories/information. I know my viewers would enjoy your work.
    If you are even remotely interested, feel free to shoot me an email.

  6. If some one needs expert view concerning running a blog after that i suggest him/her to pay
    a quick visit this weblog, Keep up the good job.

  7. Hey There. I discovered your weblog the usage of msn. This is
    a really well written article. I’ll make sure to bookmark it and return to learn extra
    of your helpful info. Thanks for the post. I will
    definitely return.

  8. I’m not sure where you are getting your information, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for great information I was looking for this info for my mission.

  9. Hmm is anyone else having problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the
    blog. Any responses would be greatly appreciated.

  10. I’ve learn a few excellent stuff here. Certainly price bookmarking for revisiting.
    I wonder how a lot attempt you set to create one
    of these wonderful informative site.

  11. I’m very pleased to discover this page. I want to to thank you for ones
    time for this particularly fantastic read!! I definitely really liked every part of it and i
    also have you bookmarked to see new things on your

  12. I like the valuable information you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.

    I’m quite sure I will learn lots of new stuff right here! Best of luck
    for the next!

  13. Spot on with this write-up, I absolutely feel this
    amazing site needs a great deal more attention. I’ll probably
    be returning to see more, thanks for the advice!

  14. I think that what you composed was actually very logical.
    However, think about this, what if you composed a catchier title?
    I mean, I don’t wish to tell you how to run your blog, however what if you added a title that grabbed folk’s attention? I mean Seize
    Glory, l'opération communautaire de Tottenham Hotspurs et Under Armour | is kinda boring.
    You ought to look at Yahoo’s home page and see how
    they create news headlines to grab people to open the
    links. You might add a video or a pic or two to grab people interested about what
    you’ve written. Just my opinion, it would bring your posts a little

  15. I don’t even know how I finished up right here, but I assumed this put
    up used to be great. I do not know who you are but certainly you’re going to a famous blogger should you are not already.

  16. What you published made a great deal of sense. However, consider this, what if you were to write a killer post title?
    I ain’t suggesting your content is not good, however what if you added something that grabbed
    folk’s attention? I mean Seize Glory, l'opération communautaire de Tottenham Hotspurs et Under Armour
    | is a little vanilla. You could peek at Yahoo’s front page and watch
    how they create article titles to get people to open the links.
    You might try adding a video or a picture or two to grab people interested about everything’ve written. In my opinion, it could bring your posts a little livelier.

  17. Have you ever thought about creating an ebook or
    guest authoring on other sites? I have a blog centered on the same information you discuss and would
    really like to have you share some stories/information. I know my visitors would appreciate
    your work. If you are even remotely interested,
    feel free to send me an e mail.

  18. With havin so much content do you ever run into any problems of plagorism or copyright infringement?
    My site has a lot of completely unique content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement.
    Do you know any ways to help prevent content from
    being ripped off? I’d really appreciate it.

  19. Excellent weblog right here! Additionally your site a lot up fast!
    What host are you using? Can I get your affiliate link on your host?
    I want my site loaded up as fast as yours lol

  20. hello there and thank you for your info – I’ve definitely picked up anything new from right here.
    I did however expertise several technical points using this website, since I experienced to reload the website a lot
    of times previous to I could get it to load
    correctly. I had been wondering if your web host
    is OK? Not that I’m complaining, but slow loading instances times will
    sometimes affect your placement in google and could damage your quality score if advertising and
    marketing with Adwords. Well I am adding this RSS to my e-mail and could
    look out for a lot more of your respective intriguing content.
    Make sure you update this again soon.

  21. Excellent post. I used to be checking continuously this weblog
    and I am inspired! Extremely useful information specifically the remaining phase :
    ) I maintain such info a lot. I was looking for this certain information for
    a long time. Thank you and good luck.

  22. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here
    and visit more often. Did you hire out a designer to create your theme?

    Exceptional work!

  23. Article writing is also a excitement, if you be acquainted with afterward you can write
    otherwise it is difficult to write.

  24. I’m extremely impressed with your writing skills and also with the layout on your weblog.
    Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one

  25. I’m excited to find this site. I wanted to thank you for your time for this wonderful read!!
    I definitely savored every part of it and I have you book-marked to check out new information on your website.

  26. Good day very nice site!! Man .. Excellent ..

    Superb .. I will bookmark your blog and take the feeds also?
    I’m satisfied to search out so many helpful info here
    within the publish, we need work out extra techniques
    on this regard, thanks for sharing. . . . . .

  27. Every weekend i used to pay a visit this web page, for the reason that i wish for enjoyment,
    for the reason that this this web page conations actually fastidious funny material too.

  28. If you want to improve your know-how just keep
    visiting this web site and be updated with the most recent information posted here.

  29. I don’t know whether it’s just me or if perhaps everybody else experiencing issues with
    your blog. It appears as if some of the text within your content are running off the
    screen. Can somebody else please provide feedback and let
    me know if this is happening to them as well?
    This might be a problem with my internet browser because I’ve
    had this happen previously. Appreciate it

  30. We are a group of volunteers and starting a new scheme in our community.
    Your website provided us with valuable information to work on. You’ve done an impressive job and our entire community will be thankful to you.

  31. It is not my first time to visit this web site, i am visiting this
    web site dailly and take good information from here all the time.

  32. Propecia In Men [url= ]viagra cialis[/url] My Cat Ate My Amoxicillin
    Purchase Direct Macrobid Cystitis Online Drugs Shop Amoxicillin Animals
    Nolvadex Bodybuilding cialis price Zithromax Versus Azithromycin

2 Rétroliens / Pings

  1. Seize Glory, l'opération communautaire d...
  2. Under Armour, nouvel équipementier de Southampton

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.