Rencontre au sommet entre Roger Federer et Lindsey Vonn

Deux jours après la finale perdue à Wimbledon, Roger Federer avait décidé de se racheter en affrontant une autre star du sport au cours d’un match épique. En effet, la légende suisse a décidé d’inviter et de défier Lindsey Vonn, la skieuse américaine à un match de tennis dantesque au coeur des Alpes Suisses à plus de 3000 mètres d’altitude !

C’est donc au sommet du Jungfraujoch, un col des Alpes bernoisesque Roger Federer a disputé ce match unique où sur le papier le suisse avait plus d’avantages que son adversaire du jour : terrain de tennis, quelques jours après Wimbledon, mais la spécialiste de la descente maitrise parfaite les conditions méteorologiques pour donner le meilleur de soi-même.

Bien évidemment vous l’aurez compris, cette rencontre n’est pas le fruit d’une discussion hasardeuse entre Roger Federer et Lindsey Vonn mais un coup promotionnel pour Lindt Chocolate, qui a profité de l’ouverture de son nouveau magasin d’altitude, Lindt Swiss Chocolate Heaven, pour réaliser ce match d’exhibition aux fortes retombées médiatiques. Federer lui-même fut impressionné par le tour de force de son sponsor : « I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me. »

Retour en vidéo sur cette activation de la marque :





Bravo donc à Lindt qui a réussi à faire parler de la marque au milieu d’une actualité économique et sportive peu évidente grâce  à son ambassadeur de choc, Roger Federer qui comme à son habitude a fait preuve de créativité pour relever le défi de cette activation.

Article sponsorisé

34 Commentaires

  1. Oh my goodness! Amazing article dude! Thank you, However I am having issues
    with your RSS. I don’t understand the reason why I cannot
    join it. Is there anybody getting similar RSS problems? Anyone that knows the solution can you kindly
    respond? Thanks!!

  2. Whats up this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  3. When someone writes an article he/she keeps the plan of a user in his/her mind that how a
    user can know it. So that’s why this paragraph is perfect.

  4. Amazing issues here. I’m very happy to look your article.
    Thanks so much and I’m taking a look forward to touch you.
    Will you please drop me a e-mail?

  5. Its not my first time to pay a quick visit this web page, i am browsing this web page dailly and obtain fastidious facts from here all the time.

  6. Wow, superb blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your
    website is fantastic, as well as the content!

  7. I’m curious to find out what blog system you happen to be
    using? I’m experiencing some small security issues with my latest blog and I’d like to
    find something more safeguarded. Do you have
    any recommendations?

  8. Ahaa, its good discussion on the topic of this paragraph at
    this place at this webpage, I have read all that, so at this time me also commenting
    at this place.

  9. What’s up i am kavin, its my first occasion to commenting anyplace, when i read this article i thought i
    could also create comment due to this brilliant article.

  10. We absolutely love your blog and find nearly all of
    your post’s to be just what I’m looking for. Do you offer guest
    writers to write content in your case? I wouldn’t
    mind composing a post or elaborating on a number of the subjects you write regarding
    here. Again, awesome blog!

  11. I need to to thank you for this wonderful read!! I definitely loved every little bit of it.
    I’ve got you book marked to check out new things you post…

  12. Hi my friend! I want to say that this post is amazing, great written and come with almost all significant infos.
    I would like to peer extra posts like this .

  13. What’s Happening i’m new to this, I stumbled upon this
    I’ve discovered It positively helpful and it has helped me out loads.
    I am hoping to give a contribution & assist other users like its helped me.

    Great job.

  14. I all the time used to study post in news
    papers but now as I am a user of web thus from now I am using net for articles, thanks to web.

  15. What’s Happening i am new to this, I stumbled upon this I have discovered It positively helpful and it has helped me out loads.
    I’m hoping to contribute & assist other customers
    like its helped me. Great job.

  16. I’ve been browsing online greater than 3 hours as of late, yet I by no means discovered any interesting article like yours.
    It’s lovely price sufficient for me. In my opinion,
    if all webmasters and bloggers made good content as you probably did, the net can be much more useful than ever before.

  17. This design is steller! You definitely know how to
    keep a reader entertained. Between your wit and your videos, I was
    almost moved to start my own blog (well,
    almost…HaHa!) Wonderful job. I really enjoyed what
    you had to say, and more than that, how you presented
    it. Too cool!

  18. An outstanding share! I’ve just forwarded this onto a colleague who has been doing a little research on this.
    And he actually ordered me lunch simply because I found it for him…
    lol. So allow me to reword this…. Thank YOU
    for the meal!! But yeah, thanks for spending the time
    to discuss this topic here on your internet site.

  19. magnificent publish, very informative. I ponder why the other experts of this sector do not realize this.
    You should proceed your writing. I am confident, you have a huge readers’ base already!

  20. Hello, i feel that i noticed you visited my weblog so i got here to return the prefer?.I’m attempting
    to to find things to enhance my web site!I assume its adequate to make use of some of your ideas!!

  21. Hello, I think your site might be having browser compatibility issues.
    When I look at your website in Ie, it looks fine but when opening in Internet Explorer, it has
    some overlapping. I just wanted to give you a quick heads up!
    Other then that, amazing blog!

  22. I think that is among the most significant information for me.
    And i’m satisfied reading your article. However want to remark on some general issues, The web
    site style is perfect, the articles is really nice : D.
    Just right task, cheers

  23. I’m not that much of a online reader to be honest but your blogs really nice, keep it up!

    I’ll go ahead and bookmark your site to come back in the future.

    All the best

  24. This design is wicked! You most certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to
    start my own blog (well, almost…HaHa!) Wonderful job.
    I really enjoyed what you had to say, and more than that, how
    you presented it. Too cool!

  25. When some one searches for his required thing, thus he/she
    desires to be available that in detail, so that thing is maintained over here.

  26. I like the valuable info you provide to your articles.
    I’ll bookmark your blog and check once more here regularly.
    I am rather certain I’ll be told a lot of new stuff proper right here!
    Best of luck for the following!

  27. Hello everyone, it’s my first pay a visit at this web site,
    and article is really fruitful in favor of me, keep up posting these articles.

  28. Spot on with this write-up, I actually believe that this website
    needs a great deal more attention. I’ll probably be back again to read more, thanks
    for the info!

  29. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if you run into
    anything. I truly enjoy reading your blog and I look
    forward to your new updates.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.