McDonald’s, nouveau restaurant officiel de la NFL

Depuis 2007 et le départ de Burger King, la NFL étant sans sponsor pour la catégorie fast-food mais le trou est enfin comblé avec la signature d’un contrat de partenariat avec McDonald’s.

McDonald’s a donc signé un partenariat pluri-annuel pour devenir le restaurant officiel partenaire de la NFL et devrait démarrer concrètement cette association courant décembre avec une activation en point de vente et en ligne à l’occasion du Pro Bowl 2012, avec notamment une opé autour des Chicken McNuggets 😉

Déjà sponsor titre du Pro Bowl 2010, McDonald’s n’en est donc pas à sa première association avec le monde de la NFL puisque la marque a aussi eu des relations avec les clubs depuis plusieurs dizaines d’année.

Avec ce partenariat, McDonald’s deviendra le « presenting sponsor » du Pro Bowl 2013 et pourra utiliser les logos des symboles des 32 équipes de la NFL et bien évidemment de la NFL.

Le ProBowl est, pour celles et ceux qui ne le connaissent pas, le All-Star Game de la NFL, la rencontre entre les meilleurs joueurs de la Conférence Nationale et de la Conférence Américaine. Cette rencontre se disputera le 27 Janvier 2013 au Aloha Stadium, à Honolulu, sur l’ile d’Hawaï (rien que ça!), soit une semaine avant la grande finale du SuperBowl, de quoi mettre en doute la qualité et l’utilité de cette rencontre, même si les joueurs ont promis à Roger Goodell, le grand patron de la NFL, de produire un spectacle de qualité.

Néanmoins, un tel écart entre ces deux rencontres devraient être favorables à McDonald’s, ce qui devrait donner envie à la marque de revenir dans le SuperBowl, qui se jouera cette année au Mercedes-Benz Superdrome, à la Nouvelle Orléans, puisque la dernière publicité McDonald’s date de l’édition 2010 avec Dwight Howard, LeBron James et Larry Bird.


25 Commentaires

  1. Thank you for some other informative site. Where else may
    just I get that type of info written in such a perfect approach?
    I’ve a mission that I am just now operating on, and I have been on the glance out for such information.

  2. Hi it’s me, I am also visiting this web page regularly,
    this site is genuinely nice and the users are actually sharing good thoughts.

  3. Hi! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good success. If you know
    of any please share. Thank you!

  4. I am really loving the theme/design of your blog. Do you ever run into any browser compatibility issues?
    A few of my blog audience have complained about my website not operating correctly in Explorer
    but looks great in Chrome. Do you have any suggestions
    to help fix this issue?

  5. Hi there! This is kind of off topic but I need some guidance from an established blog.
    Is it very hard to set up your own blog? I’m not very
    techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to begin.
    Do you have any points or suggestions? Cheers

  6. Great beat ! I wish to apprentice even as you amend your site, how could i subscribe for
    a weblog website? The account aided me a applicable deal.

    I had been tiny bit familiar of this your broadcast provided vivid transparent concept

  7. Interesting blog! Is your theme custom made or did you download it from
    somewhere? A design like yours with a few simple tweeks
    would really make my blog stand out. Please let me know where
    you got your design. Appreciate it

  8. May I just say what a relief to uncover someone who really knows what
    they’re talking about on the net. You definitely know how to bring an issue to light and make it important.
    More and more people should look at this and understand this side of your
    story. I can’t believe you are not more popular since you surely possess the gift.

  9. I have read so many posts concerning the blogger lovers however this post is in fact
    a pleasant piece of writing, keep it up.

  10. I visited multiple web pages except the audio feature for audio songs existing at this web
    page is actually superb.

  11. Does your blog have a contact page? I’m having a
    tough time locating it but, I’d like to shoot you an e-mail.
    I’ve got some ideas for your blog you might be interested in hearing.

    Either way, great blog and I look forward to seeing it improve
    over time.

  12. What’s Happening i am new to this, I stumbled upon this I have
    discovered It absolutely useful and it has helped
    me out loads. I’m hoping to contribute & help other customers like its aided
    me. Good job.

  13. Currently it looks like BlogEngine is the best blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  14. Wow, marvelous blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your
    web site is fantastic, as well as the content!

  15. Hey there would you mind stating which blog platform you’re working
    with? I’m looking to start my own blog in the near future
    but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design seems different
    then most blogs and I’m looking for something unique.
    P.S Sorry for getting off-topic but I had to ask!

  16. Hi, yes this piece of writing is truly fastidious and I have learned lot
    of things from it on the topic of blogging. thanks.

  17. Hi my friend! I want to say that this article is amazing, great written and come with
    almost all important infos. I would like to peer
    more posts like this .

  18. I am truly delighted to read this weblog posts which carries plenty of helpful data, thanks for providing these
    kinds of data.

  19. Howdy great blog! Does running a blog like this require a great deal
    of work? I’ve absolutely no expertise in computer programming however I
    was hoping to start my own blog soon. Anyhow, if you have
    any suggestions or tips for new blog owners please share. I know
    this is off subject nevertheless I simply wanted to ask.
    Thanks a lot!

  20. Good way of telling, and nice piece of writing
    to obtain facts on the topic of my presentation focus, which i am going to convey in academy.

  21. I constantly emailed this website post page to all my contacts, for
    the reason that if like to read it next my links will too.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.