Une star de la MLS va signer des autographes sur Google+

La Major League Soccer est sur le point d’offrir un cadeau unique à ses fans ce lundi : un autographe digital ou Digital Signing d’un de ses joueurs, le milieu star des Portland Timbers, Darlington Nagbe.

En effet, au cours d’un Google+ Hangout qui aura lieu ce lundi à 17h Eastern Time, soit 1h du matin cette nuit, Darlington Nagbe réalisera une séance d’autographes durant laquelle les fans recevront une photo digitale signée du Rookie of the Year de la saison 2011. Nagbe, qui fait partie des « 24 en-dessous de 24 ans », répondra aussi aux questions des fans durant ce Google+ Hangout.

Ce « digital signing » sera réalisé via une tablette sur laquelle Nagbe y apposera sa signature. La photo sera alors envoyée par email aux participants du Google+ Hangout. Néanmoins, comme le précise Chris Schlosser, Vice Président Digital de la MLS, cet autographe ne remplace en aucun cas le fameux autographe physique mais rend le partage beaucoup plus facile avec ses amis et sa famille en ligne. A noter que la NFL avait réalisé quelque chose de similaire après la Draft du mois d’avril mais la MLS est bel et bien la première à réaliser un digital signing via Google+.

HalftimeHangoutCet événement fait partie des efforts de digitalisation entrepris par la MLS. La semaine dernière, les fans ont posté des photos sur la community page de la MLS avec un hashtag dédié afin d’être sélectionné pour le Hangout de ce soir. La MLS n’est pas vierge d’activités sur Google+ et sur les médias sociaux, ayant déjà organisé des Hangouts auparavant comme celui fait lors de la mi-temps du All-Star Game, mais ce sera bien la première fois qu’elle fera un Digital Signing avec l’un de ses athlètes.

Pour la MLS, confirmé par Chris Schlosser, les médias sociaux servent à prolonger la connexion avec les fans et les beaux résultats proviennent du fait que certaines figures importantes de la Ligue, comme le Comissionner Don Garber, aussi appelé « Digital Don » (il a 30k followers sur Twitter et a fait son discours annuel durant un Hangout sur Google+), sont très actifs sur les plateformes social media. Pour guise de comparaison, l’un des hommes les plus puissants de la planète sport business, David Stern, Commissionner de la NBA, n’a pas de compte Twitter et il se dit que son homologue à la MLB (Major League Baseball) n’a tout simplement jamais envoyé de mails ! Nous parlons là de ligues et de sport au long passé et à la longue histoire aux USA, pour un sport comme le football et une ligue comme la MLS qui a débuté en 1996, les médias sociaux et le digital sont un must pour émerger aux USA.

35 Commentaires

  1. I visited various web sites however the audio quality for audio songs existing at this web page is in fact wonderful.

  2. Good post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.
    It will always be exciting to read through
    content from other writers and use something from their web sites.

  3. I think that everything said was very reasonable.
    However, consider this, suppose you were to
    create a awesome title? I am not suggesting your content
    isn’t good., however suppose you added a title that grabbed
    folk’s attention? I mean Une star de la MLS va signer des autographes sur Google+ | is kinda boring.
    You might peek at Yahoo’s front page and see how they create article titles to grab people
    to click. You might add a video or a related pic or
    two to get people interested about what you’ve got to say.
    In my opinion, it would bring your website a little livelier.

  4. Hey! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe
    guest authoring a blog post or vice-versa? My website covers a lot of the same subjects as yours and I believe
    we could greatly benefit from each other. If you happen to
    be interested feel free to shoot me an email.
    I look forward to hearing from you! Wonderful blog by the way!

  5. Howdy, i read your blog occasionally and i own a similar one and i was just curious
    if you get a lot of spam feedback? If so how do you stop it, any plugin or anything you can suggest?
    I get so much lately it’s driving me insane
    so any assistance is very much appreciated.

  6. I’ve learn a few good stuff here. Certainly worth bookmarking for revisiting.
    I wonder how a lot effort you put to make one of these magnificent informative web

  7. I am extremely inspired along with your writing abilities
    and also with the layout to your blog. Is that
    this a paid topic or did you modify it yourself? Either way stay up the
    nice high quality writing, it’s rare to look a nice
    blog like this one nowadays..

  8. I’m not sure why but this blog is loading extremely slow
    for me. Is anyone else having this problem or is it a problem
    on my end? I’ll check back later on and see if the problem still exists.

  9. I’ve been browsing online more than 3 hours lately, but I by
    no means found any attention-grabbing article like yours.
    It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made excellent content material as you probably did,
    the internet will likely be much more useful than ever before.

  10. Sweet blog! I found it while browsing on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!

  11. That is a great tip especially to those fresh to the blogosphere.
    Short but very accurate information… Many thanks for
    sharing this one. A must read article!

  12. hey there and thank you for your info – I have definitely picked up something new from right here.
    I did however expertise several technical issues using this web site, since I experienced to
    reload the website many times previous to I could get it to load properly.

    I had been wondering if your web host is OK? Not that I’m complaining, but slow
    loading instances times will very frequently affect your placement in google and could
    damage your high quality score if ads and marketing with Adwords.

    Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective interesting
    content. Ensure that you update this again soon.

  13. Hello would you mind letting me know which web host you’re working with?
    I’ve loaded your blog in 3 different internet browsers
    and I must say this blog loads a lot faster then most. Can you suggest a good hosting provider at a fair price?
    Many thanks, I appreciate it!

  14. My brother suggested I might like this website.
    He was totally right. This post truly made my day. You can not imagine just how much time I had spent for this
    information! Thanks!

  15. Nice post. I was checking continuously this blog and I am impressed!
    Very helpful info particularly the last part 🙂 I care
    for such info much. I was looking for this certain info for a very
    long time. Thank you and best of luck.

  16. Tremendous things here. I’m very happy to peer your post.
    Thanks so much and I am looking forward to contact you.
    Will you please drop me a mail?

  17. I’m curious to find out what blog system you have been working with?
    I’m experiencing some minor security issues
    with my latest website and I would like to find something more safe.
    Do you have any solutions?

  18. Aw, this was an extremely nice post. Taking the time and actual effort to
    create a really good article… but what can I say… I hesitate a lot and never manage to get nearly anything done.

  19. This is really interesting, You’re a very skilled blogger.
    I have joined your feed and look forward to seeking more of your magnificent post.
    Also, I have shared your website in my social networks!

  20. I’m not that much of a internet reader to be honest but
    your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road.

  21. naturally like your web-site however you have to take a
    look at the spelling on quite a few of your
    posts. Many of them are rife with spelling problems and I find it
    very bothersome to tell the reality however I’ll definitely come back

  22. After going over a handful of the blog articles on your web
    site, I seriously like your technique of blogging. I book
    marked it to my bookmark website list and will be checking back soon.
    Please visit my web site as well and let me know what you think.

  23. Propecia Efectivo [url=http://cialtobuy.com ]cialis[/url] Baclofene Dose Maximale
    Buy Furosemide Tablets Where Can I Buy Orlistat Tablets Amoxicillin The Right Dose
    Cephalexin Alcholol cialis Priligy Sanchez Drago

  24. Wow! After all I got a web site from where I be capable
    of truly get useful information regarding my study and knowledge.

  25. Nice post. I was checking constantly this blog and I am impressed!
    Extremely helpful info specially the last part
    🙂 I care for such information a lot. I was seeking
    this particular information for a very long time.
    Thank you and good luck.

  26. If you would like to grow your knowledge only keep visiting this web page
    and be updated with the most up-to-date gossip posted here.

  27. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to shoot you an e-mail.
    I’ve got some recommendations for your blog you might
    be interested in hearing. Either way, great
    website and I look forward to seeing it improve over time.

  28. great submit, very informative. I’m wondering why the other
    specialists of this sector don’t notice this. You must proceed your writing.
    I am confident, you’ve a great readers’ base already!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.