ESPN – Da Da Da

La campagne « This is SportsCenter » ne s’arrête jamais. Après la publicité avec Calvin « Megatron » Johnson, ESPN et son agence, Wieden+Kennedy, reviennent avec un nouveau spot intitulé « Da Da Da », comme les 3 sons reconnaissables de tous les télespectateurs d’ESPN.

Wieden+Kennedy a donc décidé d’utiliser ce gimmick sonore et le transformer en célébration de toute grande action de sport professionnel et amateur. On y voit des athlètes comme Robert Griffin III, Stephen Curry ou encore Maria Sharapova, mais aussi des extraits de Lacrosse et de hockey sur glace.

L’apparition du hashtag #dadada laisse aussi penser à une activation Social Media dans les jours à venir.

Malin de la part d’ESPN et Wieden+Kennedy de faire de ce son une célébration du sport et d’un symbole de rassemblement de l’excellence sportive.

Et voici quelques cut-downs par athlète :

Avec le hockeyeur Patrick Kane

Avec les joueurs de football Robert Griffin III, Alfred Morris et d’autres membres des Washington Redskins

Avec le basketteur Stephen Curry

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