La NFL signe de nouveaux contrats TV avec la Fox, la CBS et NBC

Les propriétaires des 32 franchises de la National Football League (Football Americain), la NFL, viennent de voter en faveur d’un nouveau contrat TV avec la FOX, la CBS et la NBC ce mercredi 14 décembre 2011.

La FOX, la CBS et la NBC resteront les diffuseurs des matchs de la NFL pour les 9 prochaines années, payant en moyenne 1 milliard de dollars par chaîne et par an (soit près de 770 millions d’euros par an et par chaîne), faisant de la NFL le sport le plus riche des Etats-Unis et de facto le plus populaire. La FOX diffusera la majorité des grands matchs de la NFL en récupérant le package de la National Football Conference. La CBS, elle, a acheté le lot concernant l’American Football Conference, alors que NBC récupère les matchs du dimanche en soir en primetime, les fameux Sunday Night Football ainsi que le match d’ouverture de la saison et une diffusion en primetime lors de Thanksgiving à partir de la saison prochaine.

Le SuperBowl continuera lui d’être diffusé alternativement sur les 3 chaînes, à savoir NBC en 2015, 2018 et 2021, CBS en 2016, 2019 et 2022 et FOX en 2017, 2020 et 2023.

Ce contrat, d’une valeur globale de 27.9 milliards de dollars (21.4 milliards d’euros) représente une augmentation de 63% par rapport au cycle précédent. Cette augmentation conséquente s’explique par la volonté des chaînes de mettre fin à l’éclatement et à la fragmentation de l’offre TV et notamment à la prolifération des diffusions via Internet.

En faisant cela, les 3 chaînes ont à leur disposition un levier de négociation important auprès des annonceurs, à savoir l’audience des matchs, audience qui ne s’arrête pas à la TV puisque l’appel d’offres était vendu « platform-neutral » comme on dit dans le jargon du marketing sportif, à savoir qu’il concernait toutes les plateformes de diffusion, TV, radio, internet, tablettes. Il faut savoir que chaque match de NFL était suivi par un peu de 18 millions de téléspectateurs aux Etats-Unis. Le rapport de force devrait donc s’inverser, en faveur des chaînes, capables, dès la mise en vigueur de ce nouveau cycle de droits TV, de vendre les espaces publicitaires beaucoup plus chers qu’auparavant. En effet, depuis 2007, le prix d’un 30 secondes a augmenté de 27% (largement supérieur à la moyenne publicitaire aux Etats-Unis) et cette croissance ne devrait pas s’arrêter de si tôt.

De plus, la reconduction de ces contrats offre un argument de plus aux chaînes dans leurs discussions avec les compagnies câblées, qui paient la FOX, CBS et NBC pour diffuser les matchs sur leurs propres réseaux. Avec ces matchs et cette position de leaders, la FOX, CBS et NBC se retrouveront du bon côté de la barrière et pourront imposer sans doute plus facilement leurs prix et donc booster leurs revenus en dehors des revenus publicitaires.

Grâce à ce nouveau contrat juteux, les revenus TV de la NFL, présidée par Roger Goodell, l’un des hommes influents du marketing sportif et du sport business (à droite) vont bien évidemment bondir, passant de 1.9 milliards de dollars sur la période 2007-2013 à 3.1 milliards de 2014 à 2022. En y ajoutant les contrats avec ESPN et DirecTV, la NFL récoltera pas loin de 6 milliards de dollars par an en 2014, chiffre qui risquera d’augmenter avec la fin du contrat avec DirecTV.

Au final, ces contrats média ne sont pas à prendre à la largeur de par la somme déboursée par les chaînes mais aussi tous les impacts que cela va engendrer dans l’économie de la NFL.

45 Commentaires

  1. Hi there colleagues, pleasant paragraph and pleasant arguments commented at this
    place, I am truly enjoying by these.

  2. Wonderful beat ! I wish to apprentice whilst you amend your site, how
    can i subscribe for a weblog web site? The account helped me a applicable
    deal. I have been a little bit familiar of this your broadcast offered shiny transparent idea

  3. Link exchange is nothing else except it is simply placing the other
    person’s webpage link on your page at suitable
    place and other person will also do same in favor of you.

  4. I loved as much as you’ll receive carried out right here.

    The sketch is tasteful, your authored material stylish.
    nonetheless, you command get bought an shakiness over that you
    wish be delivering the following. unwell unquestionably come further formerly again since exactly the same
    nearly very often inside case you shield this hike.

  5. I loved as much as you’ll receive carried out
    right here. The sketch is attractive, your authored material
    stylish. nonetheless, you command get bought
    an edginess over that you wish be delivering the following.
    unwell unquestionably come further formerly again since exactly the same nearly a
    lot often inside case you shield this increase.

  6. Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam feedback?
    If so how do you stop it, any plugin or anything you can advise?
    I get so much lately it’s driving me mad so any assistance is very much appreciated.

  7. Hey There. I found your blog using msn. This is an extremely well written article.
    I will make sure to bookmark it and return to read more of your useful information. Thanks for the post.
    I’ll certainly comeback.

  8. magnificent issues altogether, you just won a brand new reader.
    What might you suggest about your post that you just made a few days in the past?
    Any sure?

  9. I take pleasure in, result in I found exactly what I was taking a look for.
    You have ended my four day long hunt! God Bless you man. Have a nice
    day. Bye

  10. I’ll right away take hold of your rss as
    I can’t to find your e-mail subscription link or e-newsletter
    service. Do you have any? Kindly allow me recognise in order that I may just subscribe.


  11. Hey there just wanted to give you a quick heads up. The text in your
    article seem to be running off the screen in Chrome. I’m not
    sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know.
    The design and style look great though! Hope you get the issue resolved soon. Kudos

  12. hey there and thank you for your information – I’ve certainly picked up anything new from right here.
    I did however expertise several technical issues using this site, since
    I experienced to reload the website lots of times previous to I could get it to load
    properly. I had been wondering if your web host is OK?
    Not that I’m complaining, but slow loading
    instances times will very frequently affect your placement in google and could damage your quality score if ads and marketing with Adwords.
    Well I am adding this RSS to my email and can look out for much
    more of your respective intriguing content. Make sure you update this again very soon.

  13. Hello! I’ve been following your blog for a while now and finally got the courage to go ahead and give you a shout out from Humble
    Texas! Just wanted to say keep up the excellent job!

  14. Hello it’s me, I am also visiting this website on a regular basis,
    this web site is truly good and the users are truly sharing nice thoughts.

  15. Pretty element of content. I simply stumbled upon your weblog
    and in accession capital to assert that I acquire in fact loved
    account your weblog posts. Any way I’ll be subscribing for your augment and
    even I fulfillment you get entry to constantly rapidly.

  16. Hello, Neat post. There is an issue with your website in web
    explorer, might check this? IE still is the marketplace
    leader and a huge part of other people will miss your great writing due to this problem.

  17. Today, I went to the beachfront with my kids.
    I found a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She put the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear. She
    never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  18. I’m curious to find out what blog system you have been working with?
    I’m having some minor security issues with my latest site and I would
    like to find something more secure. Do you have any solutions?

  19. great issues altogether, you simply gained a new reader.
    What could you suggest about your submit that you just made some days in the past?
    Any positive?

  20. Hey, I think your website might be having browser compatibility issues.
    When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer,
    it has some overlapping. I just wanted to give you a quick heads up!
    Other then that, terrific blog!

  21. Hi there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  22. Hey! I understand this is somewhat off-topic however I had
    to ask. Does building a well-established blog like yours take a massive amount work?
    I am brand new to blogging however I do write in my journal daily.
    I’d like to start a blog so I can easily share my own experience and thoughts online.
    Please let me know if you have any kind of ideas or tips for brand new aspiring blog owners.
    Appreciate it!

  23. Right here is the right blog for everyone who really wants to understand
    this topic. You realize so much its almost tough
    to argue with you (not that I personally will need to…HaHa).
    You definitely put a brand new spin on a topic which has been written about for decades.
    Great stuff, just excellent!

  24. Thank you for sharing your thoughts. I really appreciate your efforts and
    I am waiting for your next post thank you once again.

  25. Hi there, this weekend is nice designed for me, for
    the reason that this point in time i am reading this wonderful
    educational article here at my home.

  26. whoah this blog is wonderful i like reading your articles.
    Keep up the great work! You know, a lot of people are hunting round for this information, you could help them greatly.

  27. Kamagra Bestellen Per Nachnahme [url= ]buy cialis[/url] Buy Priligy Online Usa
    Prix Du Xenical En Parapharmacie Prix Du Cialis Forum
    Buy Lithium Carbonate Online viagra cialis Propecia Enfermedades

  28. I’ve been browsing on-line greater than three hours today, yet I by no means discovered any fascinating article
    like yours. It is lovely price sufficient for
    me. In my opinion, if all website owners and bloggers made good content as you did, the net can be much more
    useful than ever before.

  29. Simply wish to say your article is as amazing.
    The clearness to your put up is simply spectacular and that
    i can assume you are knowledgeable in this subject.
    Fine along with your permission let me to take hold of your RSS feed
    to keep updated with impending post. Thank you 1,000,000 and please continue the enjoyable work.

  30. After I originally left a comment I appear to have clicked on the
    -Notify me when new comments are added- checkbox and now whenever a comment is added I receive four emails with the
    same comment. Perhaps there is a way you can remove me from that service?
    Thank you!

  31. Hi! This is kind of off topic but I need some help from an established blog.
    Is it tough to set up your own blog? I’m not very techincal but I can figure things out
    pretty fast. I’m thinking about creating my own but I’m not sure where to
    start. Do you have any points or suggestions?
    Appreciate it

  32. Oh my goodness! Impressive article dude! Many thanks, However I am encountering troubles with your RSS.
    I don’t understand why I am unable to subscribe to it.
    Is there anybody else getting the same RSS issues? Anybody who knows the answer will you
    kindly respond? Thanx!!

  33. This is very interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward
    to seeking more of your excellent post. Also, I’ve shared
    your web site in my social networks!

  34. You can definitely see your enthusiasm within the
    work you write. The sector hopes for even more passionate writers such as you who are not afraid to mention how they believe.

    Always go after your heart.

3 Rétroliens / Pings

  1. La NFL signe de nouveaux contrats TV avec la Fox, la CBS et NBC | marketing sportif |
  2. La NFL signe de nouveaux contrats TV avec la Fox, la CBS et NBC | Sponsoring Sportif |
  3. La NFL signe de nouveaux contrats TV avec la Fox, la CBS et NBC | Sports&VideoGames |

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.