Vivez l’expérience all blacks par adidas

Les All Blacks, l’équipe néo-zélandaise de rugby, sont en visite à Paris dans le cadre de leur tournée annuelle en Europe organisée par leur sponsor de toujours, adidas.

Dans le cadre de leur venue à Paris, adidas (avec l’agence événementielle Ubi Bene) a mis au point une expérience unique qui nous et vous met réellement au coeur des All Blacks, au coeur du maillot.

Ce film publicitaire, sans images, vous plonge dans la peau d’un All Black sur le terrain, du haka au coup de sifflet, en passant par les mêlées, les plaquages et autres percées. Ce film de 90 secondes sera diffusé dans les cinémas MK2 pendant 15 jours afin de faire vivre cette expérience unique avec l’installation audio qu’il faut.

Les All Blacks qui ont passé leur matinée chez le quotidien l’Equipe, ont fait une pause à l’adidas Store des Champs Elysées pour une séance de dédicaces avant de se rendre sur le plateau du Grand Journal de Canal+ ce soir. Ils s’envoleront demain pour Milan et devront faire un tour au siège d’adidas, près de Munich, à Herzegenaurauch avant de partir au Royaume-Uni.



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  1. Les All Blacks ont un nouveau maillot

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