Nike célèbre le « Black History Month »

Nike, l’équipementier basé à Beaverton dans l’Oregon, célèbre le Black History Month en dévoilant de nouveaux produits spécialement créés pour ce mois de commémoration.

Le Black History Month (ou « Mois de l’Histoire des Noirs ») est un mois commémoratif en l’honneur des populations noires qui ont dû vaincre l’esclavage pour gagner leurs droits civiques, célébré au mois de février aux Etats-Unis et au Canada et au mois d’octobre au Royaume-Uni. Précédé de quelques semaines par le Martin Luther King Day qui est devenu l’un des événements de référence du calendrier de la NBA (un peu comme le Boxing Day pour la Premier League), le Black History Month est l’occasion pour Nike d’orienter sa communication vers la population Afro-Américaine, qui représente, on le sait tous, un segment important de la population des Etats-Unis et partout dans le monde.

Pour Nike, le Black History Month est plus qu’une initiative sociale, civique et communautaire mais c’est l’opportunité de « reconnaitre le pouvoir et l’impact du sport sur la société ». Rassemblés sous la signature « Be Bold. Be True », la collection Black History Month 2013 de Nike célèbre 3 ambassadeurs Nike, athlètes qui symbolisent cette vision, 3 athlètes qui ont et font preuve de détermination dans leur sport : la tenniswoman Serena Williams, le footballeur Didier Drogba et le basketteur Kevin Durant.

Chaque athlète (intelligement choisi sur la base du calendrier sportif : US Open, Coupe d’Afrique des Nations et All Star Game), s’est vu créer son propre logo. Drogba est symbolisé par une ampoule aux couleurs d’un ballon de football, Serena Williams est symbolisée par une balle de tennis propulsée par des éclairs alors que pour Kevin Durant, la marque a réalisé un panier de basket-ball avec une planche en format de nuage. Un symbole par athlète, un symbole pour illustrer l’engagement sociétal de chacun (améliorer les conditions des régions les plus pauvres d’Afrique, l’éducation au Kenya, un centre de loisir à Seat Pleasant dans le Maryland), un symbole aux couleurs de la collection Nike BHM 2013.

Composée de 7 chaussures, 2 T-Shits, 1 Destroyer Jacket, des chaussettes Nike Elite et d’une casquette, la collection BHM 2013 sera lancée le 26 janvier prochain et sera facilement reconnaissable par sa palette de couleurs (noir, gris et brun mis en valeur par le orange).

Cette collection est en effort conjoint de la partie sport (basket-ball, tennis, football) et Sportswear. Par exemple, Nike nous gratifie d’une nouvelle version de la Lunar Force 1 et de la Air Force 1 Downtown, mais aussi des versions collector de la KD V (la chaussure de Kevin Durant), la LeBron X (la chaussure de LeBron James) et la Kobe 8 System (la chaussure de Kobe Bryant), qui fouleront les parquets de la NBA lors du fameux Martin Luther King Day, ce lundi 21 Janvier.

[youtube]http://www.youtube.com/watch?v=iA_-XOX8Z4E[/youtube]

 Nike_Black_History_Month_Wall_Print_2_16749
Sp13_NA_BHM_AF1_Downtown_6794.jpeg_16574
Sp13_NA_BHM_AF1_Downtown_Detail_0113.jpeg_16575
Sp13_NA_BHM_AF1_Downtown_Detail_0121.jpeg_16576
Sp13_NA_BHM_AirForce1_Detail_0207_v1.jpeg_16577
Sp13_NA_BHM_AirForce1_Detail_0217_V1.jpeg_16578
Sp13_NA_BHM_Apparel2_0229_Layered.tif_16579
Sp13_NA_BHM_ApparelA_0285_Layered.tif_16580
Sp13_NA_BHM_BB_Group_0120.jpeg_16581
Sp13_NA_BHM_KDV_0098_V1.jpeg_16583
Sp13_NA_BHM_Kobe8_0096.jpeg_16589
Sp13_NA_BHM_LeBronX_0094.jpeg_16591
Sp13_NA_BHM_DunkSkyHi_6785.jpeg_16582
Sp13_NA_BHM_LunarForce1_6841_V1.jpeg_16593
Sp13_NA_BHM_LunarForce1_Detail_0066.jpeg_16595
Sp13_NA_BHM_NSW_Group_6929.jpeg_16598
Sp13_NA_BHM_W_DunkSkyHi_Detail_0201.jpeg_16600

 

36 Commentaires

  1. Encore une belle leçon de marketing de Nike et comme vous l’avez mentonné un parfait timing avec les évènements sportifs du moment. La collection est en plus plutot réussie.

  2. I got this web site from my buddy who informed me concerning this site and at the moment
    this time I am visiting this web site and reading very informative content at this place.

  3. Just desire to say your article is as surprising. The clearness in your
    submit is simply spectacular and that i could think you are a professional on this subject.
    Well together with your permission allow me to grab your RSS feed to keep updated
    with imminent post. Thanks a million and please
    continue the gratifying work.

  4. It’s hard to come by well-informed people in this particular
    topic, however, you seem like you know what you’re talking
    about! Thanks

  5. Wow, this piece of writing is nice, my younger sister is analyzing such things, therefore I am going to convey her.

  6. Hi! This is my first comment here so I just wanted to give a quick shout out and say I
    truly enjoy reading through your posts. Can you suggest any
    other blogs/websites/forums that cover the same
    subjects? Appreciate it!

  7. I am genuinely delighted to glance at this
    webpage posts which includes plenty of valuable facts, thanks
    for providing these statistics.

  8. Do you mind if I quote a few of your articles as long as I provide credit and
    sources back to your webpage? My blog is in the exact same niche as yours and
    my visitors would definitely benefit from a lot of the information you
    present here. Please let me know if this ok with you.
    Many thanks!

  9. Excellent way of describing, and pleasant piece
    of writing to obtain information regarding my presentation topic, which i am going to
    present in university.

  10. Thank you for the good writeup. It in fact
    was a amusement account it. Look advanced to far added agreeable from you!

    By the way, how can we communicate?

  11. Fantastic web site. Lots of helpful information here.
    I am sending it to a few buddies ans additionally sharing in delicious.

    And obviously, thanks to your sweat!

  12. Howdy! This post couldn’t be written any better!
    Reading through this post reminds me of my previous room mate!
    He always kept talking about this. I will forward this write-up to him.

    Pretty sure he will have a good read. Thank you for sharing!

  13. What’s up i am kavin, its my first time to commenting anywhere, when i
    read this piece of writing i thought i could also make comment due to this sensible paragraph.

  14. I’m more than happy to find this page. I wanted to thank you
    for ones time for this fantastic read!! I definitely really
    liked every part of it and I have you saved to fav to check out new things on your site.

  15. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to more added agreeable from you! However,
    how can we communicate?

  16. Terrific article! This is the kind of information that should be shared across the net.
    Disgrace on Google for no longer positioning this put up upper!
    Come on over and seek advice from my web site .
    Thanks =)

  17. Howdy! I know this is somewhat off topic but I was wondering which blog platform are
    you using for this site? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at options for
    another platform. I would be awesome if you could point
    me in the direction of a good platform.

  18. I have been exploring for a bit for any high-quality articles or weblog posts on this sort of area .

    Exploring in Yahoo I eventually stumbled upon this website.
    Reading this information So i am happy to show that I have a very just right uncanny feeling I
    came upon exactly what I needed. I such a lot unquestionably will make certain to do not disregard this website and provides it a
    glance regularly.

  19. Whoa! This blog looks just like my old one!

    It’s on a entirely different topic but it has pretty much the same page layout and design. Outstanding choice of colors!

  20. Hi everyone, it’s my first visit at this web page, and post is in fact fruitful in support of me, keep up posting
    these types of articles.

  21. A motivating discussion is definitely worth comment.
    I do think that you should publish more on this subject matter, it might
    not be a taboo matter but generally people do not discuss
    such topics. To the next! All the best!!

  22. My partner and I absolutely love your blog and find most of your post’s to be
    precisely what I’m looking for. can you offer guest writers to write content
    to suit your needs? I wouldn’t mind creating a post
    or elaborating on most of the subjects you write regarding here.
    Again, awesome web log!

  23. I was wondering if you ever thought of changing the structure of
    your blog? Its very well written; I love what youve got
    to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or two pictures.
    Maybe you could space it out better?

  24. Hello mates, how is the whole thing, and what
    you would like to say regarding this post, in my view its actually
    awesome for me.

  25. When someone writes an article he/she keeps the image of a user in his/her mind that how a user can know it.
    Therefore that’s why this piece of writing is perfect. Thanks!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*