Nike – Find Your Greatness

Nike nous dévoile son spot publicitaire pour les Jeux Olympiques, Find Your Greatness, une véritable déclaration d’ambush marketing.

Là où adidas a concentré ses activités sur Londres via sa campagne « #takethestage », Nike montre que la marque n’a pas besoin d’une ville, d’un Londres, qu’elle n’a pas non plus besoin de stars olympiques (c’est l’un des tous premiers grands films publicitaires Nike pour les J.O sans athlètes professionnels), mais qu’elle a tout simplement les gens, ceux qui cherchent à se dépasser chaque jour, chaque minute, chaque seconde en faisant du sport.

Citius, altius, fortius ? Non. Greatness by Nike

[youtube]http://www.youtube.com/watch?v=_hEzW1WRFTg[/youtube]

La campagne est soutenue par un plan média d’envergure comprenant un masthead sur YouTube le 26 juillet et une diffusion TV dans 25 pays à partir du 27 juillet. Il y aura aussi un relais sur les médias sociaux grâce au hashtag sur twitter #findgreatness.

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3 Rétroliens / Pings

  1. Le Top 10 des publicités des Jeux Olympiques | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. Nike - Encontre sua Grandeza | Sportsmarketing.fr - Le Blog du Marketing Sportif
  3. Les 25 publicités de l'année 2012 | Sportsmarketing.fr - Le Blog du Marketing Sportif

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