« Léger. Résistant », Nike présente la nouvelle Flyknit Lunar2

La technologie Nike Flyknit, mise au point par Nike pour offrir une tenue et un confort ajustés à la forme du pied, débarque à la télévision aujourd’hui avec un nouveau film publicitaire, intitulée « Light. Strong. Nike Flyknit » (Légér. Résistant. Nike Flyknit).

Dans ce film, deux produits sont mis en avant, la KOBE 9 Elite et la Nike Flyknit Lunar2, portés par des athlètes de renom comme Kobe Bryant, la sprinteuse la plus médaillée de l’histoire des Jeux Olympiques, Allyson Felix, le recordman du décathlon Ashton Eaton, le footballeur américain professionnel Richard Sherman et le néo-marathonien Mo Farah.

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La technologie Flyknit a été lancée en Février 2012 pour la catégorie running uniquement et aujourd’hui, la technologie Flyknit fait son apparition sur les chaussures de basketball. « Flyknit est suffisamment résistant pour contenir les mouvements dynamiques et multi-directionnels d’un joueur de basketball », s’est exprimé Kobe Bryant lors de la présentation de la Nike KOBE 9 Elite. « La technologie Flyknit fait de la KOBE 9 Elite la chaussure la plus confortable que je n’ai jamais portée. Et tu ne sens pas la chaussure, un vrai bijou. »

Après le lancement réussi de l’année dernière de la Nike Flyknit Lunar1+, la révolution Flyknit continue avec le lancement de la Flyknit Lunar2, présente dans ce film. Toujours doté de l’amorti Nike Lunarlon, la chaussure a un nouveau schéma de couleurs sur l’empeigne, illustrant les points de pression et de compression de la chaussure, offrant une foulée plus fluie et naturelle.

Le choix des athlètes dans ce film (basketball, running, sprint, etc.) cherche à démontrer la puissance du corps humain et toute la résistance de la technologie Flyknit. Selon le communiqué de presse, le film a été tourné en 500 frames par second, offrant des séquences au ralenti d’une très grande qualité.

Le film « Light. Strong. Nike Flyknit » débute aujourd’hui sur le digital et sera retransmis ce soir à la télévision américaine lors des matchs de finales de conférence de football américain.

La Nike Flyknit Lunar2 est disponible sur Nike.com, et sur la plateforme NikeiD et dans les magasins à partir du 6 Février. La KOBE 9 Elite fera ses grands débuts en magasin le 8 Février.

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