Procter & Gamble célèbre les mamans de sportifs avec Strong

A 3 mois des Jeux Olympiques de Rio 2016, Procter & Gamble (P&G) présente le film « Strong », dernier volet de sa campagne #MerciMaman . Ce dernier opus vient compléter la saga qui avait démarré aux JO de Vancouver 2010 avec le film « Kids » et qui s’était poursuivie avec le film « Best Job » aux JO de Londres en 2012 et « Pick Back Up » à Sotchi 2014.

« Strong » arrive avec une nouvelle histoire pleine d’émotions, qui porte cette fois-ci un nouveau regard sur le rôle essentiel que jouent les mamans dans la vie de leurs enfants : le courage dont font preuve les mamans au quotidien résonne comme un écho pour leurs enfants et plus particulièrement dans des moments cruciaux de leur vie. Autrement dit, derrière chaque athlète se cache une mère exceptionnelle. Le film suit quatre mamans et leur enfant sur le chemin de leur aventure olympique et s’attache à des épisodes de vie, petits ou grands, durant lesquels la force d’une mère fait toute la différence. L’intensité du film culmine lorsque l’on voit chacun des enfants mobiliser tout son courage sur le plus grand terrain de jeu du monde, les Jeux Olympiques :

« Je me retrouve complètement dans le film Strong » , confie Teddy Riner. « Ma mère est la personne la plus forte que je connaisse, elle ne flanche jamais. A chaque moment de doute ou de peur, j’ai toujours eu face à moi un pilier inébranlable. C’était ma maman. Sa force a toujours été une source d’inspiration pour moi. Le fait que P&G mette en avant le rôle que jouent les mamans m’a tout de suite séduit et la campagne Strong me touche particulièrement… ».

La version intégrale de « Strong » sera disponible en version digitale sous la forme d’une vidéo de deux minutes, et en format plus court pour la télévision dans plus de trente pays dont la France. D’ailleurs, rappelons qu’en France, les ambassadeurs Procter & Gamble de la campagne #MerciMaman sont Teddy Riner et sa maman, Marie-Pierre.

48 Commentaires

  1. I have been browsing on-line greater than 3 hours as of
    late, yet I never discovered any interesting article like yours.
    It is lovely value enough for me. Personally, if all web owners
    and bloggers made just right content material as you probably did, the web will probably be a lot more helpful than ever
    before.

  2. I like the helpful info you supply to your articles.
    I will bookmark your weblog and test again here frequently.

    I am reasonably certain I will be informed a lot of new stuff proper here!

    Best of luck for the next!

  3. Hi there, You have done a great job. I’ll certainly digg it and personally recommend
    to my friends. I am confident they will be benefited from this website.

  4. It is not my first time to pay a quick visit this web site,
    i am visiting this website dailly and take fastidious data
    from here everyday.

  5. Just desire to say your article is as astounding. The clearness in your post is simply nice and i could assume
    you’re an expert on this subject. Well with your
    permission allow me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please continue the rewarding work.

  6. Hello! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly?

    My web site looks weird when browsing from my iphone 4.
    I’m trying to find a template or plugin that might be able to correct this
    issue. If you have any suggestions, please share. Appreciate it!

  7. I blog often and I truly thank you for your content.
    The article has truly peaked my interest. I am going to
    book mark your site and keep checking for new details about once a week.

    I subscribed to your RSS feed too.

  8. For latest information you have to visit world wide web and
    on world-wide-web I found this web page as a most excellent site
    for newest updates.

  9. Does your blog have a contact page? I’m having a tough
    time locating it but, I’d like to shoot you an email.

    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great website and I look forward to seeing it grow over time.

  10. After exploring a handful of the blog posts on your website, I seriously appreciate your technique of blogging.

    I book marked it to my bookmark webpage list and will be
    checking back in the near future. Please visit my website as well and let me know how you feel.

  11. Hello, I believe your web site may be having browser compatibility problems.
    When I take a look at your web site in Safari, it looks fine but when opening in IE, it’s got
    some overlapping issues. I merely wanted to provide you with a quick heads up!
    Besides that, excellent site!

  12. What’s up Dear, are you in fact visiting this website regularly, if so afterward you will definitely obtain good
    experience.

  13. What’s up, every time i used to check webpage posts here in the early hours in the break of day, because i enjoy to find
    out more and more.

  14. I will right away snatch your rss feed as I can not to find
    your e-mail subscription hyperlink or newsletter service.
    Do you’ve any? Kindly let me know so that I could subscribe.
    Thanks.

  15. Excellent goods from you, man. I have understand your stuff previous to and you are just too great.
    I really like what you’ve acquired here, really like what you
    are saying and the way in which you say it.
    You make it entertaining and you still care for to
    keep it sensible. I can’t wait to read much more from you.
    This is actually a wonderful web site.

  16. Hmm it looks like your blog ate my first comment (it
    was extremely long) so I guess I’ll just sum it up
    what I had written and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog blogger but I’m still new to the whole thing.

    Do you have any points for first-time blog writers? I’d really appreciate it.

  17. It is perfect time to make a few plans for the future and it’s time to be happy.
    I’ve read this publish and if I may just I want to counsel
    you some fascinating issues or suggestions. Maybe you could write next articles relating to this article.
    I desire to read even more things about it!

  18. May I simply just say what a relief to find a person that really understands what they’re discussing on the net.
    You actually understand how to bring an issue to light and make it important.
    A lot more people ought to read this and understand this side of your story.
    I can’t believe you aren’t more popular since
    you definitely have the gift.

  19. Write more, thats all I have to say. Literally,
    it seems as though you relied on the video to make your point.
    You definitely know what youre talking about, why waste
    your intelligence on just posting videos to your site when you could
    be giving us something enlightening to read?

  20. I was recommended this website by my cousin. I am not sure whether this post is written by him as
    no one else know such detailed about my difficulty.

    You are wonderful! Thanks!

  21. For latest news you have to pay a quick visit internet and on web
    I found this site as a most excellent website for hottest updates.

  22. Nice post. I was checking constantly this blog and
    I’m impressed! Extremely helpful information specifically the last part 🙂 I care for such
    information much. I was looking for this certain information for a very long time.
    Thank you and good luck.

  23. Hello there! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

  24. Hey! I know this is kind of off topic but I was wondering which blog
    platform are you using for this site? I’m getting tired
    of WordPress because I’ve had issues with hackers and I’m looking at alternatives for
    another platform. I would be great if you could point
    me in the direction of a good platform.

  25. Hello there, I think your website might be having browser compatibility problems.
    Whenever I look at your web site in Safari,
    it looks fine however, when opening in Internet Explorer, it
    has some overlapping issues. I simply wanted to give you a quick heads up!
    Apart from that, great blog!

  26. Heya! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Carry on the outstanding work!

  27. Hello, I do believe your site might be having web browser compatibility issues.
    Whenever I look at your blog in Safari, it looks fine however,
    when opening in Internet Explorer, it’s got some overlapping
    issues. I just wanted to provide you with a quick heads up!
    Apart from that, fantastic site!

  28. Hello There. I discovered your weblog the use of msn. This is a very
    well written article. I’ll make sure to bookmark it and return to learn more
    of your helpful information. Thanks for the post. I’ll certainly return.

  29. I’ve been exploring for a bit for any high quality
    articles or weblog posts on this sort of space . Exploring in Yahoo I at last stumbled upon this site.
    Reading this information So i’m happy to express that I’ve an incredibly excellent uncanny feeling I discovered exactly what I
    needed. I most without a doubt will make sure to don?t disregard this
    web site and give it a glance on a continuing basis.

  30. Hello there! I could have sworn I’ve been to this website before
    but after checking through some of the post I realized it’s
    new to me. Anyhow, I’m definitely happy I found it and I’ll be
    bookmarking and checking back often!

  31. Hi there just wanted to give you a quick heads up and
    let you know a few of the images aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show
    the same results.

  32. Hi there! This is my first visit to your blog!
    We are a team of volunteers and starting a new project in a community
    in the same niche. Your blog provided us valuable information to work on.
    You have done a marvellous job!

  33. Hiya! I know this is kinda off topic nevertheless I’d figured I’d
    ask. Would you be interested in trading links or maybe guest writing a blog post or
    vice-versa? My site goes over a lot of the same topics
    as yours and I believe we could greatly benefit from
    each other. If you are interested feel free to send me an email.
    I look forward to hearing from you! Wonderful blog by the way!

  34. Hi there, I do believe your blog could be having internet browser compatibility problems.
    When I look at your web site in Safari, it looks fine however, when opening in Internet Explorer, it has
    some overlapping issues. I simply wanted to give you a quick
    heads up! Besides that, excellent blog!

  35. My partner and I absolutely love your blog and find a lot of your post’s to be
    precisely what I’m looking for. Does one offer guest writers to write content
    available for you? I wouldn’t mind publishing a post or elaborating on some of the subjects you write concerning here.
    Again, awesome weblog!

  36. Ahaa, its fastidious conversation regarding this paragraph at this place at this weblog, I have read all that, so at this time me also commenting here.

  37. Link exchange is nothing else however it is simply placing the other person’s
    weblog link on your page at suitable place and other person will
    also do same in support of you.

  38. Everything said was actually very logical.
    But, think about this, suppose you composed a catchier post title?
    I am not suggesting your information is not
    solid, however what if you added a title that makes people want more?

    I mean Procter & Gamble célèbre les mamans de sportifs
    avec Strong | is a little plain. You ought to look at Yahoo’s front page and see how they create news headlines to get
    people to click. You might add a video or a related
    pic or two to get readers excited about what you’ve got to say.
    Just my opinion, it could bring your website a little bit
    more interesting.

  39. Hey I know this is off topic but I was wondering if you knew of any widgets I could
    add to my blog that automatically tweet my newest twitter
    updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience
    with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your
    new updates.

  40. What’s Going down i am new to this, I stumbled upon this
    I have discovered It positively useful and it has helped me out loads.
    I hope to give a contribution & help different users like its helped me.
    Good job.

  41. Hello, Neat post. There is a problem together with your site in web explorer,
    may test this? IE still is the marketplace leader and a big part of
    folks will leave out your great writing because of this problem.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*