Nike rend hommage aux Corinthians

Nike, sponsor du club de football des Corinthians jusqu’en 2014, sait mettre en avant ce partenariat avec le club le plus populaire du Brésil. Après la magnifique opération, Republica Do Corinthians, Nike revient avec un film de 2 minutes pour célébrer le titre de Corinthians, le club de Socrates, frère de Raï, qui nous a quitté ce week-end.

La voix off est celle d’André Sanchez, président de Corinthians. La campagne se décline aussi en affichage publicitaire avec comme signature « Corinthiano não vive de títulos. Corinthiano vive de Corinthians. »


20 Commentaires

  1. Ce spot a pour but de mettre en avant le nouveau logo du club.
    La direction des Corinthians a décidé d’extraire les étoiles (qui représentent les titres) du logo.
    C’est la raison du slogan « Corinthians não vive do titulo; Corinthians vive do Corinthians »

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