Omega – Start Me Up

OMEGA, le chronométreur officiel de Londres 2012, a dévoilé hier sa publicité pour les Jeux Olympiques, Start Me Up. 

[youtube]http://www.youtube.com/watch?v=ziFcJ_lRrpg[/youtube]

Durant cette publicité de 60 sec, nous pouvons apercevoir les ambassadeurs Omega que sont le sprinteur du Team USA, Tyson Gay, l’athlète britannique Jessica Ennis ou encore la nageuse Natalie Coughlin, et d’autres espoirs de médaille.

La bande son, comme vous l’aurez remarqué, est un remix du fameux tube des Rolling Stones, « Start Me Up ».

Partenaire des Jeux Olympiques depuis 1932, OMEGA s’est réengagé aux côtés du CIO comme TOP sponsor en 2003 jusqu’en 2020 minimum, contre une très très jolie somme d’environ 55 millions d’euros par Olympiade.

OMEGA étant l’une des rares marques visibles durant les J.O. grâce aux épreuves de natation et d’athlétisme – deux sports où la marque est fortement présente par ailleurs avec ses contrats de sponsoring avec les fédérations européennes et internationales -, il était quand même important de mettre en place un plan d’activation qui permettra à la marque de valoriser et rentabiliser son investissement.

Tel est le rôle de l’horloge géante posée sur Trafalgar Square qui offre une visibilité considérable pour la marque et de cette publicité qui engage un peu plus la marque avec les consommateurs anglais.

48 Commentaires

  1. Your method of describing everything in this piece of writing is truly nice, every one be
    capable of easily know it, Thanks a lot.

  2. I was recommended this website via my cousin. I’m no longer certain whether this put up is
    written by him as nobody else recognize such exact about my trouble.
    You’re amazing! Thank you!

  3. What you typed made a bunch of sense. However,
    what about this? what if you were to create a killer headline?
    I mean, I don’t want to tell you how to run your blog,
    however suppose you added something that grabbed
    folk’s attention? I mean Omega – Start Me Up | is a little plain. You could look at Yahoo’s front page and note how
    they create article titles to get people to open the
    links. You might add a related video or a pic or two to get
    people interested about what you’ve got to say. Just my opinion,
    it would make your posts a little bit more interesting.

  4. I don’t even know the way I ended up here, however I thought this put up used to
    be good. I do not recognize who you are but certainly you’re going to a famous blogger when you are
    not already. Cheers!

  5. Hello to every one, it’s truly a nice for me to pay a quick
    visit this website, it contains useful Information.

  6. Hi, I think your website might be having browser compatibility
    issues. When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, fantastic blog!

  7. Wonderful goods from you, man. I have consider your stuff previous to and you are
    simply extremely magnificent. I actually like what you have acquired right here,
    certainly like what you are saying and the way
    through which you assert it. You make it enjoyable
    and you continue to take care of to stay it smart. I can not wait to learn far
    more from you. This is really a terrific website.

  8. Outstanding post however I was wanting to know if you could write a litte more on this topic?

    I’d be very thankful if you could elaborate a little bit further.
    Thank you!

  9. I’m curious to find out what blog platform you are working with?
    I’m experiencing some small security issues with my latest
    site and I would like to find something more safeguarded.
    Do you have any solutions?

  10. You actually make it appear really easy together with your presentation however I to find this matter to be actually something that I believe I
    might by no means understand. It kind of feels too complex and extremely large for me.
    I am looking forward in your next submit, I’ll
    attempt to get the hang of it!

  11. Way cool! Some extremely valid points! I appreciate you writing this
    post plus the rest of the website is also very good.

  12. You’re so interesting! I do not believe I’ve truly read something like this before.
    So great to find somebody with a few unique
    thoughts on this issue. Really.. thanks for starting this up.

    This website is one thing that’s needed on the web, someone with a little originality!

  13. Hey! I know this is kinda off topic but I was wondering if you knew where I could locate a
    captcha plugin for my comment form? I’m using the same blog platform as yours
    and I’m having trouble finding one? Thanks a lot!

  14. obviously like your web-site but you have to take a look at the
    spelling on quite a few of your posts. A number of them are rife with spelling issues
    and I to find it very bothersome to inform the truth
    then again I will surely come again again.

  15. Howdy! This article couldn’t be written much better! Going through this article reminds me of my previous roommate!
    He continually kept talking about this. I most
    certainly will forward this article to him. Pretty sure he’ll
    have a great read. Thank you for sharing!

  16. Wonderful article! This is the type of information that are supposed to be shared around the
    web. Disgrace on the seek engines for not positioning this submit higher!
    Come on over and consult with my site . Thank you =)

  17. Hello there, I discovered your site by means of Google
    at the same time as searching for a related topic, your web site came up, it
    looks good. I’ve bookmarked it in my google bookmarks.

    Hi there, just turned into alert to your weblog through Google, and located
    that it’s really informative. I am gonna watch out for brussels.

    I will appreciate in the event you proceed this in future.
    Many folks shall be benefited out of your writing. Cheers!

  18. I wanted to thank you for this very good read!! I certainly
    loved every bit of it. I have you book marked to look at new stuff you post…

  19. Hey there would you mind letting me know which webhost you’re working with?
    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot
    quicker then most. Can you recommend a good internet hosting provider at a fair price?
    Thanks, I appreciate it!

  20. Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is fundamental and everything. But just imagine if you added some great
    visuals or video clips to give your posts more, « pop »!

    Your content is excellent but with images and clips, this site
    could definitely be one of the greatest in its niche. Terrific blog!

  21. Heya i am for the primary time here. I came across
    this board and I find It really useful & it helped me
    out much. I’m hoping to present something again and aid others such as you helped me.

  22. Hi there would you mind letting me know which web host you’re utilizing?
    I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most.
    Can you suggest a good web hosting provider at a honest price?
    Many thanks, I appreciate it!

  23. Hi there! Do you know if they make any plugins to safeguard
    against hackers? I’m kinda paranoid about
    losing everything I’ve worked hard on. Any tips?

  24. Have you ever considered about adding a little bit more than just your articles?
    I mean, what you say is fundamental and everything.

    But imagine if you added some great photos or video clips to give
    your posts more, « pop »! Your content is excellent but with images and clips,
    this site could definitely be one of the very best in its field.
    Amazing blog!

  25. Nice post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.
    It will always be interesting to read content from other authors and use a little
    something from other web sites.

  26. Right here is the perfect webpage for anybody who hopes to find out about this topic.
    You know so much its almost tough to argue with you (not that I really will need to…HaHa).

    You certainly put a brand new spin on a subject that’s been discussed for decades.

    Great stuff, just great!

  27. We’re a group of volunteers and opening a new scheme in our community.
    Your web site offered us with valuable info to work on. You
    have done an impressive job and our whole community
    will be grateful to you.

  28. Whats up are using WordPress for your site platform? I’m new
    to the blog world but I’m trying to get started and create my own.
    Do you need any html coding expertise to make your own blog?
    Any help would be really appreciated!

  29. It’s really a nice and useful piece of info. I am glad that
    you shared this useful info with us. Please stay us up to date like this.
    Thanks for sharing.

  30. Hey! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m definitely enjoying your blog and look forward to new posts.

  31. Hi there! This is my first comment here so I just wanted to give a quick shout out
    and say I genuinely enjoy reading through your blog posts.
    Can you suggest any other blogs/websites/forums that go over the same topics?
    Thanks a ton!

  32. Spot on with this write-up, I truly believe that this site needs a lot more attention. I’ll probably be back again to read more, thanks for the
    information!

  33. Thanks for one’s marvelous posting! I certainly enjoyed reading it, you might be a great
    author. I will remember to bookmark your blog and will come back
    later on. I want to encourage you to continue your great work, have a nice weekend!

  34. Unquestionably believe that that you said.

    Your favorite justification seemed to be at the net the simplest factor to keep in mind of.
    I say to you, I certainly get annoyed even as folks think
    about worries that they plainly don’t recognize about.
    You controlled to hit the nail upon the highest as well as outlined out the entire
    thing with no need side effect , other folks can take a signal.

    Will probably be back to get more. Thanks

  35. What i don’t understood is in reality how you’re no longer actually a lot more
    well-appreciated than you might be now. You are so intelligent.

    You recognize thus considerably relating to this subject, produced me in my view imagine it from numerous
    various angles. Its like men and women are not interested unless it is something to
    do with Girl gaga! Your own stuffs nice. At all times maintain it up!

  36. Hello there, I think your site could possibly be having
    browser compatibility issues. When I look at
    your website in Safari, it looks fine but when opening in IE, it’s got some overlapping issues.
    I merely wanted to give you a quick heads up! Other than that,
    wonderful site!

  37. Awesome website you have here but I was wondering
    if you knew of any message boards that cover the same topics talked
    about here? I’d really love to be a part of online community where I can get responses from other knowledgeable individuals that share the
    same interest. If you have any suggestions, please let me know.
    Thank you!

  38. I was extremely pleased to discover this site. I need to to
    thank you for ones time for this fantastic read!! I definitely liked every little bit of it and i
    also have you saved to fav to see new stuff on your blog.

  39. Simply want to say your article is as amazing.

    The clearness in your post is simply cool and that i can think you are knowledgeable
    on this subject. Fine with your permission allow me to grab your feed to
    stay up to date with coming near near post. Thanks 1,000,000 and please carry on the rewarding
    work.

1 Rétrolien / Ping

  1. British Airways - Home Advantage | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*