Publicité Nike : A nous la gloire

Demain soir, Wembley accueillera la finale de la Ligue des Champions UEFA entre le FC Barcelone de Lionel Messi et Manchester United mené par Wayne Rooney.

Nike, l’équipementier des clubs et le grand vainqueur de la compétition au niveau marketing sportif (même si adidas détient le ballon de la finale), a sorti pour l’occasion une campagne dédiée à la finale, intitulée « A nous la gloire ».

La campagne se décline sur de l’affichage mais aussi en événementiel (production de paires de chaussures édition spéciale), en trade (habillage des magasins comme celui de Nike Town à Oxford Circus) et en spot publicitaire de 30 sec que a l’honneur de vous dévoiler.

Revenez demain sur où je vous dévoilerai le grand gagnant de cette compétition sur les médias sociaux, après le pronostic financier donné début mai.

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