Onitsuka Tiger – Craft of Movement

Il y a parfois des films publicitaires qui vont attraper par les sentiments sans vraiment savoir pourquoi… C’est le cas de la nouvelle campagne publicitaire pour la nouvelle collection Printemps-Eté 2013 d’Onitsuka Tiger, la marque japonaise appartenant maintenant au groupe Asics, Craft of Movement.

Le film s’inspire de l’héritage lifestyle et sportif d’Onitsuka Tiger et évolue dans une installation du collectif NAM. Réalisé par le Directeur de Création de Blast Radius Amsterdam, l’agence de publicité de la marque depuis mars dernier, Andrew Watson, le film nous emmène dans des environnements urbains, le tout dans un animation suspendue.


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La musique est du groupe Danois, Star Athlète, les comédiens sont de la Musahino Art University.

La campagne se décline aussi en print et en point de vente. Un relais des activités est aussi prévue sur la page facebook de la marque.


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