#OrangeSponsorsYou : la plateforme Orange pour l’EURO 2016

Orange, partenaire officiel de l’UEFA Euro 2016, a dévoilé sa plateforme « Orange Sponsors You » qui a pour but de mettre les supporters au cœur de son dispositif. La marque pourra également s’appuyer sur un ambassadeur de choix : Zinédine Zidane.

Le géant des télécoms a fait le choix de se placer du côté des supporters pour son plan d’activation autour de l’UEFA Euro 2016 avec la plateforme dédiée « Orange Sponsors You ». Le but est de mettre en avant les fans et de leur faire vivre des expériences uniques et inoubliables. Ce dispositif s’adresse au grand public mais également aux salariés de l’entreprise. Avec différentes opérations au cours des prochaines semaines, les supporters seront récompensés avec de nombreux cadeaux et notamment des places pour des matchs de la compétition.

Béatrice Mandine, Directrice Exécutive Communication et Marque, explique : « L’UEFA EURO 2016 sera un moment de grande fierté pour la France et pour Orange. Pour nous, Orange Sponsors You est l’occasion de connecter encore davantage les fans et supporters à leur passion. C’est ce qui nous motive et nous aide à bâtir notre démarche de long terme pour tous les évènements à venir. L’EURO 2016 n’est qu’un début. »

Pour aller encore plus loin, Orange a fait le choix d’un ambassadeur d’envergure internationale et très apprécié des Français : Zinédine Zidane. L’ancien joueur a une longue histoire avec Orange puisqu’il a été ambassadeur de la marque durant plusieurs années. A l’occasion de l’UEFA Euro 2016, ZZ mettra à profit son expérience de sélectionneur pour recruter les 20 meilleurs supporters et leur permettre d’assister à la finale au Stade de France. Zinédine Zidane sera au centre d’un spot TV diffusé à partir du 29 mai dans 28 pays où la marque Orange est présente. Le making-of a été dévoilé pour faire patienter les fans.

Différentes opérations seront organisées tout au long de la compétition. Au sein des stades, Orange repérera le meilleur fan à chaque match qui sera élu « Fan of the Match », ce dernier sera récompensé et vivra une expérience unique. La Tour Eiffel aura une place centrale dans la communication et fera partie d’une activation digitale autour du hashtag #OrangeSponsorsYou. La marque prendra part à la grande fête du football qui aura lieu dans les fan-zones en proposant des animations participatives.

L’UEFA Euro 2016 est un gros enjeu du côté technologique pour Orange qui mettra en avant son savoir-faire et son cœur de métier. L’entreprise devra assurer une connectivité optimale et assurer la transmission des flux pour les retransmissions du signal TV dans le monde entier.

Lors de la conférence de presse de présentation du dispositif, Stéphane Richard, PDG d’Orange, a déclaré que le football représentait 30 % du budget total dédié au sponsoring. L’UEFA Euro 2016 est un investissement important pour l’entreprise qui espère avec un impact fort dans les pays où elle est présente. La prouesse technique est une belle vitrine du savoir-faire d’Orange, un gage de qualité pour les clients.

39 Commentaires

  1. I’m now not certain where you’re getting your info, however great topic.
    I must spend a while learning more or working out more. Thanks for magnificent information I was
    looking for this info for my mission.

  2. you are actually a just right webmaster. The website loading velocity is incredible.

    It kind of feels that you are doing any unique trick.
    Furthermore, The contents are masterpiece. you’ve done a excellent job in this matter!

  3. Thank you for the auspicious writeup. It in fact
    was a amusement account it. Look advanced to far added agreeable from you!

    However, how could we communicate?

  4. What’s Taking place i’m new to this, I stumbled upon this I have
    discovered It absolutely useful and it has aided me out loads.
    I’m hoping to contribute & aid different users like its aided me.
    Great job.

  5. You have made some decent points there. I looked on the web for additional information about the issue and found most individuals will go along with your views
    on this site.

  6. Hey there superb website! Does running a blog such as this require a lot of work?
    I have virtually no understanding of computer programming however I had been hoping to start my own blog soon. Anyhow, if you have any suggestions or tips for new
    blog owners please share. I understand this is off subject but I
    just wanted to ask. Appreciate it!

  7. Hi! I know this is sort of off-topic but I needed to ask.
    Does managing a well-established blog such as
    yours require a large amount of work? I’m completely new to operating a blog but I do write in my diary daily.
    I’d like to start a blog so I will be able to share my own experience and views online.
    Please let me know if you have any ideas or tips for brand
    new aspiring bloggers. Thankyou!

  8. Howdy very nice site!! Guy .. Excellent .. Superb .. I’ll bookmark your website and take
    the feeds additionally? I am satisfied to search out a lot of helpful
    info right here within the publish, we want work out extra strategies in this regard, thanks for sharing.

    . . . . .

  9. I know this if off topic but I’m looking into starting my
    own weblog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web savvy so I’m not 100% sure.
    Any recommendations or advice would be greatly appreciated.
    Cheers

  10. I’ve been surfing online more than 4 hours today, yet I never found any interesting article like yours.

    It’s pretty worth enough for me. Personally, if all website owners and bloggers made
    good content as you did, the internet will be a lot more useful than ever before.

  11. Howdy would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 different internet browsers and I
    must say this blog loads a lot faster then most.
    Can you suggest a good internet hosting provider at a
    honest price? Thanks, I appreciate it!

  12. I pay a quick visit each day a few blogs and sites to read
    posts, except this webpage provides feature based content.

  13. I’m impressed, I have to admit. Rarely do I come across
    a blog that’s equally educative and interesting, and without a doubt, you’ve hit the nail on the head.
    The problem is something that not enough men and women are speaking intelligently about.
    I’m very happy that I came across this during my search for something regarding
    this.

  14. Hey fantastic blog! Does running a blog like this require a large amount of work?
    I’ve very little knowledge of computer programming however I was hoping to start my own blog in the near future.
    Anyway, should you have any recommendations or tips for
    new blog owners please share. I understand this is off subject but
    I just wanted to ask. Thank you!

  15. Excellent way of explaining, and pleasant paragraph to get facts
    regarding my presentation subject matter, which i am going to convey in university.

  16. Hi there! Would you mind if I share your blog with my zynga group?

    There’s a lot of folks that I think would really enjoy your content.

    Please let me know. Cheers

  17. Simply desire to say your article is as surprising. The clearness to your publish is simply nice and that i can assume
    you are an expert on this subject. Well together with your permission allow me to
    grasp your feed to stay up to date with coming near near post.
    Thank you one million and please carry on the enjoyable work.

  18. Good day! I know this is kinda off topic nevertheless I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest authoring a
    blog article or vice-versa? My site addresses a lot of
    the same topics as yours and I feel we could greatly benefit from each other.
    If you might be interested feel free to send me an email.
    I look forward to hearing from you! Terrific blog by
    the way!

  19. Nice post. I was checking constantly this blog and I am impressed!
    Very useful information specifically the last part 🙂 I care for such information much.
    I was looking for this particular info for a long time.

    Thank you and good luck.

  20. Its like you read my mind! You seem to know a lot about this, like you wrote
    the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but instead of that, this is excellent blog.
    A great read. I’ll definitely be back.

  21. Its like you learn my mind! You seem to grasp so much about this,
    such as you wrote the e book in it or something. I think that you simply can do with some
    % to drive the message home a little bit, however instead of that, this is great blog.
    A great read. I’ll definitely be back.

  22. Hi, I do believe this is an excellent site.
    I stumbledupon it 😉 I may come back once again since I book-marked it.
    Money and freedom is the greatest way to change, may you be rich
    and continue to help other people.

  23. Wow, marvelous blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is wonderful,
    let alone the content!

  24. My spouse and I stumbled over here different
    page and thought I may as well check things
    out. I like what I see so now i’m following you. Look forward to exploring your web page for a second time.

  25. Undeniably believe that which you said. Your favorite justification seemed to be on the internet the simplest thing to be aware
    of. I say to you, I definitely get irked while people think about
    worries that they just do not know about. You managed to hit
    the nail upon the top as well as defined out the whole
    thing without having side-effects , people could take a signal.
    Will likely be back to get more. Thanks

  26. Hello! I’m at work browsing your blog from my new iphone
    3gs! Just wanted to say I love reading your blog and look forward to all your posts!
    Carry on the superb work!

  27. My relatives always say that I am killing my time here at net, however I
    know I am getting experience every day by reading such fastidious articles or reviews.

  28. Howdy! Would you mind if I share your blog with my facebook group?
    There’s a lot of folks that I think would really enjoy your
    content. Please let me know. Thank you

  29. Hi there, I wish for to subscribe for this blog to
    take hottest updates, therefore where can i do it please assist.

2 Rétroliens / Pings

  1. Orange illumine la Tour Eiffel pendant l’UEFA Euro 2016
  2. Qui sont les gagnants des 13èmes trophées Sporsora ? | Sportsmarketing.fr

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*