Under Armour, nouvel équipementier de Southampton

Le club du sud de l’Angleterre et la marque américaine viennent d’annoncer un la signature d’un partenariat de 7 ans jusqu’en 2023. Under Armour remplacera Adidas dès la saison prochaine.

Un deuxième club de Premier League équipé par Under Armour ! Equipementier officiel de Tottenham depuis 2012, Under Armour devient également celui de Southampton, actuel septième de Premier League, à partir du 1er juillet prochain.

Under Armour partage les mêmes valeurs que nous en atteignant le succès à travers une combinaison de travail et de réflexion stratégique. A Southampton, notre détermination au succès est accompagnée d’un engagement à développer les athlètes comme individus et ce partenariat reflète tout ceci. Notre challenge maintenant, est de garder notre mentalité d’outsider tout en rentrant dans une période de succès’’ détaille Ralph Krueger, Président du Southampton FC.

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Le Southampton FC – comme Under Armour – est humble et ambitieux. C’est une institution avec de fortes valeurs basées sur une attitude avant-gardiste. L’engagement du club à développer et améliorer les joueurs à tout niveau est un point de référence dans le sport. Nous sommes impatients de fournir des technologies et innovations qui changeront le jeu pour toujours supporter le club dans ses performances’’ explique Peter Murray, Vice-président du marketing chez Under Armour

Under Armour et Southampton ont mis en place 6 engagements clés de la réussite du partenariat. Ils étaient tous afficher sur la pelouse du stade :

  1. Toujours innover et créer des produits révolutionnaires pour permettre à l’équipe de performer au plus haut niveau.
  2. Continuer à développer les prochaines générations de talents de l’académie et leur donner les moyens de réussir avec plus de 5 000 paires des tous derniers modèles de chaussures au cours des sept prochaines années.
  3. Travailler avec la « Saints Foundation » et équiper plus de 5 000 enfants de la communauté locale.
  4. Développer le jeu des femmes et des filles à travers le partage de notre expertise et de nos connaissances.
  5. Réaliser nos ambitions en proclamant les bienfaits d’une vie saine et les bénéfices du sport à travers les technologies et les événements.
  6. Ensemble, nous nous engageons à placer les fans et l’innovation au cœur de tout ce que nous ferons.

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1 Rétrolien / Ping

  1. Under Armour célèbre les 3 points de Stephen Curry

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