Personnalisez votre tente Quechua avec « My2Seconds »

C’est bientôt l’été et l’envie de passer des soirées à la belle étoile nous reprend tous. Quechua, marque conceptrice de produits de randonnée depuis 1997 et aujourd’hui leader sur le secteur, innove en lançant un nouveau service autour de sa mythique tente 2seconds.

Simple d’utilisation avec sa vitesse d’ouverture unique au monde et facile à ranger dans son chez soi de jeune cadre dynamique, la tente 2 Seconds se renouvelle pour cette saison avec un dispositif digital intitulé “My2Seconds”.
“My2Seconds” est une plateforme de personnalisation de sa tente 2seconds, à l’image de la plateforme NikeiD de la marque au swoosh. Modifier la couleur de la toile, des arceaux, insérer une image… autant de possibilités qui vous permettront de créer la tente qui vous ressemble. Et pour inciter à la participation, Quechua permet à chacun de voter pour son modèle préféré. les 3 tentes lauréates seront produites et distribuées en édition limitée en été 2015 pour fêter les 10 ans de la tente “My2Seconds”.
Pour la peine, je me suis pris au jeu donc voici mon design « My2Seconds », n’hésitez pas à aller faire le vôtre sur la plateforme :

Avec ce dispositif, Quechua fait appel à sa communauté en mettant à disposition l’un des produits iconiques et fondateurs de la marque, la tente 2Seconds et capitalise sur la tendance actuelle du crowdsourcing et de l’ultra-personnalisation pour renouveler sa relation avec son public.

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