Dwayne Wade prend son envol avec ses nouvelles Jordan Fly Wade 2

Pour la promotion de la nouvelle chaussure de la marque Jordan, la Fly Wade 2, Dwayne Wade, le joueur et coéquipier de LeBron James au Miami Heat, se retrouve au coeur d’un spot publicitaire de 30 secondes (agence Wieden + Kennedy) illustrant l’adage américain propre au basket-ball « defence wins championship », intitulé « This is Flight ».
Cette fois-ci pas d’effets spéciaux et d’humour décalé pour Dwayne Wade, l’ambassadeur de la marque Jordan mais un retour à l’essence même du basket-ball puisque l’équipe de Dwayne Wade s’est fait voler le ballon lors d’une phase d’attaque. Lors de la contre-attaque, Dwayne Wade nous montre ce que cela fait d’être porté par le vent, par ses nouvelles Fly Wade 2.




[youtube]http://www.youtube.com/watch?v=HspJWTL01Bs[/youtube]

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