Roger Federer et Rafael Nadal jouent sur l’eau

Jouer dans de telles conditions relève quasiment de l'impossible

Et pourtant l'ATP, en lever de rideau de la nouvelle saison, a installé une plateforme sous l'eau (à Doha, au Qatar) a tracé les lignes d'un terrain de tennis, y a mis Roger Federer & Rafael Nadal, les 2 meilleurs joueurs au monde, en tenue de match et les tennisman ont échangé quelques balles.

Lieu exceptionnel, ambassadeurs de renom, les 2 ingrédients sont réunis pour réaliser un vrai coup. Les images et les séquences vidéo sont reprises partout, internet, presse, TV (je viens de le voir dans le JT de 20h de TF1), un franc succès pour l'ATP qui devient spécialiste dans les "PR stunt" (événement qui a pour objectif d'attirer l'intérêt des média), cf. les années précédentes à Doha

Enjoy!

 

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