Roger Federer et Nike Tennis demandent aux fans Facebook de choisir la nouvelle paire

Aujourd’hui, Nike Tennis a révélé les 4 designs des futures Nike Zoom Vapor 9 Tour, les chaussures de Roger Federer, sans doute le plus grand joueur que le tennis ait vu depuis plus de 10 ans.

Les 4 styles de chaussures, que vous trouverez ci-dessous, ont été imaginés via la plateforme NikeiD et dévoilés sur la page Facebook de Roger Federer à travers une publication qui a déjà généré plus de 22 000 likes et 2 000 commentaires en une heure.

Roger_NIKEiD_Australian_Open_2013__1_16563

Roger_NIKEiD_Australian_Open_2013__2_16564

Roger_NIKEiD_Australian_Open_2013__3_16565

Roger_NIKEiD_Australian_Open_2013__4_16566

Roger_NIKEiD_Australian_Open_2013_GROUP_16567

 

Sur Facebook, Roger Federer offre donc la possibilité à ses fans de voter pour leur version favorite en se rendant sur la page facebook de Nike Tennis. La paire qui recevra le plus de votes sera portée par Roger Federer himself à l’Australian Open.

Cette mécanique permet à la fois d’offrir un contenu exclusif aux fans facebook de Roger Federer (12 millions à date) tout en créant du trafic vers la page facebook Nike Tennis (557k fans). Simple et normalement efficace.

Et vous, quel est votre design préféré ?

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