Salomon crée le dispositif CITYTRAIL pour les runners des villes

Salomon, la marque spécialiste de l’outdoor se lance sur un nouveau segment : le running. Très présent dans les paysages naturels comme la montagne, Salomon s’attaque à la ville et compte conquérir un nouveau public.

Salomon a mis en place un dispositif international dans lequel la démarche locale est très importante car ce sont les partenaires de la marque et les communautés d’influenceurs et de runners qui seront à l’initiative des informations mises en avant concernant leur région.

Un dispositif de communication a été créé par l’agence MNSTR : CITYTRAIL, celui-ci a été déployé dans 20 pays pour accompagner ce nouvel axe stratégique. La signature de la campagne qui accompagne ce dispositif : « Elevate your run » sera visible en publicité, sur les réseaux sociaux et plus largement en digital mais également in-store.

L’humain est au centre du dispositif car les passionnés de running sont au cœur du projet. Certains d’entres eux seront « guides », ce sont les coureurs professionnels du team Salomon qui créent des parcours et initient des courses collectives dans les différentes villes pour découvrir l’expérience CITYTRAIL. Appelés « explorers », les runners confirmés toujours à l’affut de bons spots (petits chemins cachés, escaliers, points de vue exceptionnels…) pourront également les partager sur la plateforme CITYTRAIL. Des city guides en ligne seront disponibles grâce à cette multitude d’informations précieuses, ils permettront aux runners de découvrir les villes du monde entier d’une autre manière.


Un site internet dédié et une application disponible sur iphone et android ont été créés pour permettre à tous les runners de contribuer au projet CITYTRAIL™. Des parcours dans différentes villes, les statistiques, les inscriptions aux courses collectives y sont consultables, l’utilisateur peut également partager ses performances avec sa communauté.

Le site :


La pratique du running est de plus en plus importante, Salomon a fait le choix d’intégrer ce marché. La légitimité de la marque est prouvée grâce à son expérience dans le trail, la ville sera le nouveau terrain de jeu de Salomon qui compte beaucoup sur la communauté déjà existante et sur les fans de running en général.

33 Commentaires

  1. Hi, after reading this awesome paragraph i am as well delighted
    to share my experience here with friends.

  2. Hi my family member! I wish to say that this post is awesome, great written and include almost all significant infos.
    I would like to look more posts like this .

  3. Very quickly this site will be famous amid all blogging and site-building visitors, due to it’s fastidious articles

  4. Do you have a spam problem on this site; I also am a blogger, and I was wanting to know your situation; many of us
    have created some nice methods and we are looking to swap solutions
    with others, please shoot me an e-mail if interested.

  5. Hi this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have
    to manually code with HTML. I’m starting a blog soon but have no coding expertise so I
    wanted to get advice from someone with experience.
    Any help would be enormously appreciated!

  6. Hey there! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in trading links or maybe guest authoring a blog article or
    vice-versa? My site covers a lot of the same topics as yours and I
    believe we could greatly benefit from each other. If you happen to
    be interested feel free to shoot me an e-mail.

    I look forward to hearing from you! Superb blog by
    the way!

  7. With havin so much content and articles do you ever
    run into any issues of plagorism or copyright
    infringement? My website has a lot of unique content I’ve either created myself or
    outsourced but it appears a lot of it is popping it up all over the internet without my authorization. Do you know any techniques to help stop content from being stolen? I’d really appreciate it.

  8. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    However, how can we communicate?

  9. I really like your blog.. very nice colors & theme. Did
    you make this website yourself or did you hire someone
    to do it for you? Plz respond as I’m looking to construct my own blog and
    would like to find out where u got this from. thanks a lot

  10. certainly like your web site however you need to take a look
    at the spelling on quite a few of your posts. Several of them are rife with spelling
    issues and I to find it very troublesome to inform the reality however I will certainly
    come again again.

  11. Hmm it looks like your site ate my first comment (it was extremely long)
    so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to everything.
    Do you have any helpful hints for novice blog
    writers? I’d definitely appreciate it.

  12. Hello just wanted to give you a quick heads up.
    The text in your post seem to be running off the
    screen in Ie. I’m not sure if this is a formatting issue
    or something to do with web browser compatibility but I thought I’d post to let
    you know. The design and style look great though! Hope you get the issue fixed soon.
    Many thanks

  13. Heya i am for the first time here. I came across this board and I find It truly useful &
    it helped me out much. I hope to give something back and help others like you aided me.

  14. Good day I am so excited I found your website,
    I really found you by error, while I was searching on Aol for something else,
    Anyways I am here now and would just like to say many thanks
    for a incredible post and a all round enjoyable blog (I also love
    the theme/design), I don’t have time to
    go through it all at the moment but I have bookmarked it and also included your RSS feeds,
    so when I have time I will be back to read a lot more, Please do keep up the superb

  15. Hi there, i read your blog from time to time and i own a similar one and i was just
    curious if you get a lot of spam comments? If so how do you prevent it,
    any plugin or anything you can recommend? I get so much lately it’s driving me mad
    so any support is very much appreciated.

  16. What’s up friends, how is everything, and what you would like to say about this piece
    of writing, in my view its truly remarkable
    in support of me.

  17. A motivating discussion is definitely worth comment. I think that you ought to
    write more on this topic, it might not be a taboo subject but generally folks don’t talk about such issues.

    To the next! Kind regards!!

  18. Oh my goodness! Impressive article dude! Thank you, However I am encountering issues with your RSS.
    I don’t know the reason why I am unable to join it.
    Is there anybody else getting identical RSS problems?
    Anyone who knows the solution can you kindly respond? Thanks!!

  19. My family members all the time say that I am killing my time here at net, except I know
    I am getting know-how every day by reading such fastidious

  20. I think the admin of this web page is actually working hard for
    his web page, because here every data is quality based data.

  21. I think the admin of this web page is in fact
    working hard for his site, as here every material is quality based data.

  22. I just like the helpful information you provide for your articles.

    I’ll bookmark your weblog and check once more right here frequently.
    I’m fairly certain I will be informed many new stuff
    right here! Best of luck for the following!

  23. obviously like your web site but you need to test the spelling on quite a few
    of your posts. Several of them are rife with spelling issues and I to find it very troublesome
    to inform the reality then again I’ll surely come back again.

  24. Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s hard to get that « perfect balance » between usability and appearance.
    I must say you’ve done a excellent job with this. Also, the
    blog loads very quick for me on Firefox. Exceptional Blog!

  25. Magnificent items from you, man. I have be aware your stuff prior to and you are simply too excellent.
    I really like what you have bought here, certainly like what you are saying and the way in which in which
    you say it. You make it enjoyable and you still take
    care of to stay it sensible. I cant wait to read far more from you.
    This is actually a wonderful site.

1 Rétrolien / Ping

  1. Salomon crée le dispositif CITYTRAIL pou...

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.