Sharp – This is Why

Depuis Coca-Cola et sa publicité pour la Coupe du Monde FIFA 2010, de plus en plus d’annonceurs à la télévision communiquent sur leurs pages facebook voire maintenant des hashtags pour créer et rassembler les discussions.

Le dernier exemple en date est celui de Sharp, partenaire de l’EURO 2012, qui a réalisé un film publicitaire dans lequel les supporters expliquaient pourquoi ils soutenaient leur équipe, et le hashtag #thisiswhy, visible en bas de l’écran, invitait les téléspectateurs à exprimer leur soutien sur Twitter.

Un bel exemple de l’interaction entre média traditionnel et nouveaux médias pour une marque et le début d’une prise de conscience sur l’importance des médias sociaux dans tout l’univers de la marque et des stratégies de communication

[youtube]http://www.youtube.com/watch?v=o3-5S4ffIyc[/youtube]

via we are social france

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