Les stars du FC Barcelone et les pneus Lassa

FC Barcelona's Arda Turan and Gerard Pique Star In The Latest Lassa Tyres Commercial (PRNewsFoto/Lassa Tyres)

Les Pneus Lassa, sponsor du FC Barcelone, lancent une campagne de publicité sur Eurosport, avec les stars du Barça.

Sous le slogan de la marque « Le pneu dure et perdure », la première campagne mondiale télé a pour objectif de renforcer les valeurs de la marque des Pneus Lassa et, en particulier, sa volonté de fournir aux conducteurs les meilleurs pneus. Des pneus à la hauteur des différentes conditions routières et météorologiques.

On y retrouve les stars du FC Barcelone, à l’image de Neymar Jr, Gerard Piqué, Luis Suárez, Ivan Rakitic, Arda Turan… mais aussi les capitaines des équipes de basket-ball et de handball du FC Barcelone, Carlos Navarro et Víctor Tomás.

pneus 2

pneus 1

Publiée avec le slogan « Le secret le mieux gardé du Barça » , la campagne met en perspective ce partenariat sur un ton assez humoristique.

Durabilité, fiabilité, solidité et bien sur performance, tels sont les atouts mis en avant dans le film, comme des points communs que l’on nous suggère entre le FC Barcelone et les pneus Lassa. Les stars comme les pneus y sont d’ailleurs soumis à rude épreuve, comme ça pourrait être le cas avec leurs adversaires respectifs en dehors du spot : les équipes de Liga et de Ligue des Champions pour le Barça, et les routes les plus difficiles pour les pneus Lassa.

pneus 3

Selon Halit Şensoy, directeur des ventes internationales et du marketing de la Brisa : « Dans notre campagne principale mondiale de télévision, nous avons cherché à démontrer les avantages des Pneus Lassa de manière émotionnelle, en liaison avec notre partenariat mondial du FC Barcelone et la délivrance de la devise suivante à propos de la marque ‘Le pneu dure et perdure’. Les Pneus Lassa sont dédiés à fournir les plus hauts standards de performance pour la sécurité et la durabilité dans toutes les conditions routières et météorologiques, dans toutes les régions du monde et à tous les moments de l’année. La même chose vaut pour les vedettes du FC Barcelone: ​​fournir les plus hauts standards de performance pour leurs fans ».

Disponible dans plus de 54 pays, cette campagne publicitaire a été effectuée sur Eurosport et durera jusqu’en mai 2016 :


31 Commentaires

  1. Everything said made a lot of sense. However, think about this,
    what if you typed a catchier post title? I am not suggesting your information isn’t good., but what if you added something that makes people want
    more? I mean Les stars du FC Barcelone et les pneus Lassa | is kinda boring.
    You should glance at Yahoo’s home page and see how they create article headlines to grab
    people to open the links. You might try adding a video
    or a pic or two to get people interested about everything’ve got to say.
    Just my opinion, it could bring your posts a little livelier.

  2. Link exchange is nothing else however it is only placing the other person’s weblog link on your page at appropriate place and other person will also do same in favor of you.

  3. Wow that was odd. I just wrote an really long comment but after I clicked submit my comment didn’t show up.

    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say wonderful blog!

  4. Heya great website! Does running a blog like this require a lot of work?
    I’ve no understanding of computer programming however I had been hoping
    to start my own blog soon. Anyway, if you have
    any recommendations or tips for new blog owners please share.
    I know this is off subject but I just needed to ask.
    Thanks a lot!

  5. Thanks a bunch for sharing this with all people you really recognise what you’re speaking about!
    Bookmarked. Please also talk over with my site =).
    We could have a link alternate arrangement among us

  6. Oh my goodness! Awesome article dude! Thanks, However I am encountering difficulties with your RSS.
    I don’t know the reason why I can’t join it. Is there anyone else getting identical
    RSS issues? Anyone that knows the solution can you kindly respond?

  7. Terrific work! That is the kind of information that are meant to be shared across the web.
    Shame on the search engines for now not positioning this put
    up upper! Come on over and consult with my web site .
    Thanks =)

  8. Wow, marvelous weblog structure! How lengthy have you ever been blogging for?
    you make running a blog glance easy. The whole glance of your web site is wonderful, let alone the content material!

  9. With havin so much content do you ever run into any issues of plagorism
    or copyright infringement? My website has a lot of unique content I’ve either created myself or outsourced but it appears a lot of it is
    popping it up all over the internet without my authorization. Do
    you know any methods to help protect against content from being ripped off?
    I’d definitely appreciate it.

  10. I’m not sure where you’re getting your information, but good topic.

    I needs to spend some time learning much more or understanding more.
    Thanks for great information I was looking for this information for
    my mission.

  11. Hi there! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very
    good results. If you know of any please share. Appreciate it!

  12. Why visitors still use to read news papers when in this technological globe the
    whole thing is presented on web?

  13. I’m gone to convey my little brother, that he should also pay a
    quick visit this weblog on regular basis to obtain updated from most recent gossip.

  14. Good day! I could have sworn I’ve been to your blog before but after looking at many
    of the posts I realized it’s new to me. Anyways, I’m definitely pleased I discovered it
    and I’ll be bookmarking it and checking back often!

  15. Hello! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to new posts.

  16. Link exchange is nothing else except it is simply placing the other person’s
    web site link on your page at proper place and other person will also do same for you.

  17. Thanks for your marvelous posting! I certainly enjoyed reading
    it, you will be a great author. I will always bookmark your
    blog and will often come back from now on. I want to encourage yourself to continue
    your great work, have a nice weekend!

  18. My partner and I absolutely love your blog and find
    many of your post’s to be exactly I’m looking for.
    Do you offer guest writers to write content for you? I wouldn’t mind
    composing a post or elaborating on a lot of the subjects you write concerning here.
    Again, awesome weblog!

  19. Greetings from Los angeles! I’m bored to tears at work so
    I decided to browse your site on my iphone during lunch break.
    I enjoy the information you present here and can’t wait to take
    a look when I get home. I’m surprised at how fast your blog loaded on my mobile
    .. I’m not even using WIFI, just 3G .. Anyways, superb site!

  20. Nice post. I was checking continuously this blog and I’m impressed!

    Extremely helpful info particularly the last part :
    ) I care for such information much. I was looking for this particular information for a
    long time. Thank you and best of luck.

  21. I’m gone to say to my little brother, that he should also visit this webpage on regular basis to take updated from most recent news.

  22. Hello to every one, the contents present at this web site are actually
    remarkable for people experience, well, keep up the nice work fellows.

  23. Hi everybody, here every person is sharing such experience, thus it’s fastidious to read this website, and I used to visit
    this website every day.

  24. Thanks , I have recently been searching for info about this subject for a long
    time and yours is the greatest I have came
    upon till now. However, what about the conclusion? Are you positive about the source?

  25. Hello! This is my first visit to your blog!
    We are a group of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work on. You have done a wonderful job!

  26. I am genuinely glad to glance at this website posts which consists of plenty of valuable information,
    thanks for providing these kinds of statistics.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.