Outdo you with Nike+

Nike a décidé de célébrer l’année 2014 en publiant ses 10 meilleurs films de l’année où on retrouve bien évidemment les films pour la Coupe du Monde (Winner Stays, Last Game) ou encore la campagne Play Russian ou Make Every Yard Count, le film crowdsourcé célébrant le cricket en Inde.

Mais aujourd’hui, c’est un autre film qui a attiré notre attention, un film célébrant les performances collectives des personnes utilisant les applications Nike+ (Nike+ Running, Nike+ Fuel Band et Nike+ Training Club). Dans « Outdo You » (« Dépassez-vous »), Nike illustre de manière animée les réalisations atteintes par la communauté Nike+ avant de les inviter symboliquement à aller encore plus loin en 2015.

Une belle manière de célébrer une communauté digitale et de démarrer la période des résolutions

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