La deuxième vie du SuperBowl

Le SuperBowl a lieu le 5 février et verra s’affronter les New York Giants face aux New England Patriots, les 2 meilleures équipes de la NFL cette année.

Plus que la finale du championnat de football américain, le SuperBowl est devenu un événement aux Etats-Unis, les marques y investissent des millions de dollars et les enjeux sont colossaux.

Mais ce SuperBowl, 46ème du nom, ne devrait pas être comme les autres. Avec les médias sociaux et l’utilisation toujours plus importante de ces nouvelles plateformes, le SuperBowl et les publicités diffusés durant le match bénéficient d’une deuxième vie, 100% digitale.

L’infographie ci-dessous montre des points intéressants :

  • 48% des Américains vont aller voir les publicités des marques sur Facebook
  • 27% des Américains utiliseront Facebook durant la finale
  • 35 millions d’Américains vont partager les publicités vues durant le SuperBowl sur facebook, générant plus de 4.5 milliards d’impressions!

Très clairement, le SuperBowl ne s’arrête donc plus à la fin du match. Les gens continuent d’en parler les jours à suivre pour parler des performances sportives d’une part mais aussi et en grande partie des publicités et du spectacle qui leur a été offert. Une bonne nouvelle pour les marques qui peuvent « plus facilement » justifier les investissements liés à l’achat d’espace et à la production de leur film publicitaire puisque les retombées s’inscrivent plus sur la durée qu’auparavant.

Et vous, allez-vous suivre et partager le SuperBowl?

51 Commentaires

  1. Oui sauf que les joueurs du 49ers feront surement parti des 27% sur Facebook car ils regarderont les PATRIOTS jouer le Superbowl… 😉

  2. I know this site offers quality dependent articles and other material, is there
    any other web page which presents such data in quality?

  3. It is not my first time to pay a quick visit this site, i am visiting this web site dailly and get fastidious facts from here
    daily.

  4. My brother recommended I would possibly like this website.
    He was once entirely right. This publish actually made my
    day. You can not consider simply how a lot time I had spent for
    this information! Thank you!

  5. Wow that was strange. I just wrote an really long comment but after I clicked submit my
    comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say fantastic blog!

  6. Awesome things here. I am very happy to peer your article.
    Thanks so much and I am having a look ahead to contact you.
    Will you please drop me a e-mail?

  7. This design is steller! You most certainly know how
    to keep a reader entertained. Between your wit and your videos, I
    was almost moved to start my own blog (well, almost…HaHa!) Wonderful job.

    I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  8. Yesterday, while I was at work, my cousin stole my
    iPad and tested to see if it can survive a forty foot drop,
    just so she can be a youtube sensation. My iPad is now
    broken and she has 83 views. I know this is completely off topic but I
    had to share it with someone!

  9. I’ve been browsing online more than 2 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. Personally, if all website owners and
    bloggers made good content as you did, the net will be
    much more useful than ever before.

  10. Hello, I think your website might be having browser compatibility issues.
    When I look at your website in Ie, it looks fine but when opening in Internet
    Explorer, it has some overlapping. I just wanted to
    give you a quick heads up! Other then that, awesome blog!

  11. I was curious if you ever thought of changing the page layout of your blog?
    Its very well written; I love what youve
    got to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or 2 images.
    Maybe you could space it out better?

  12. I must thank you for the efforts you’ve put in writing this site.
    I really hope to check out the same high-grade
    content from you in the future as well. In truth, your creative writing abilities has motivated me to get my own website
    now 😉

  13. The other day, while I was at work, my sister stole my apple ipad and tested to see
    if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is entirely off topic but I had to share
    it with someone!

  14. Hi would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog soon but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique.
    P.S Apologies for getting off-topic but I had
    to ask!

  15. The other day, while I was at work, my sister stole my iphone and tested to see if it can survive a thirty
    foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
    I know this is totally off topic but I had to share
    it with someone!

  16. hi!,I love your writing very much! share we keep in touch extra
    about your post on AOL? I need a specialist on this house to
    unravel my problem. May be that’s you! Looking forward to
    peer you.

  17. Thank you for another informative website. Where else may I
    am getting that type of information written in such an ideal method?
    I have a project that I’m simply now operating on, and
    I’ve been at the look out for such info.

  18. Please let me know if you’re looking for a writer for your blog.
    You have some really good articles and I believe I would be a good asset.

    If you ever want to take some of the load off, I’d love to write some
    content for your blog in exchange for a link back to mine.

    Please shoot me an email if interested. Thanks!

  19. I’m truly enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more pleasant for me to come
    here and visit more often. Did you hire out a designer
    to create your theme? Outstanding work!

  20. hello!,I really like your writing very so much! percentage we keep
    up a correspondence more about your post on AOL?
    I need a specialist on this area to unravel my problem.

    May be that is you! Having a look forward to see you.

  21. Great site. Plenty of useful information here. I’m sending it to several friends ans
    additionally sharing in delicious. And naturally, thanks
    on your effort!

  22. Hey there just wanted to give you a quick heads up. The
    words in your post seem to be running off the screen in Ie.

    I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know.

    The layout look great though! Hope you get the problem resolved soon. Kudos

  23. Good blog you have here.. It’s difficult to find high quality writing like yours these days.
    I truly appreciate individuals like you! Take care!!

  24. That is very attention-grabbing, You’re an overly skilled blogger.
    I have joined your feed and stay up for in the hunt
    for extra of your magnificent post. Also, I’ve
    shared your web site in my social networks

  25. hello there and thank you for your info – I have certainly picked up something new from right here.
    I did however expertise some technical issues using this web
    site, since I experienced to reload the site a lot of times previous
    to I could get it to load properly. I had been wondering if your hosting is OK?
    Not that I am complaining, but sluggish loading instances
    times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective exciting content.
    Make sure you update this again very soon.

  26. Excellent post. Keep posting such kind of info on your page.
    Im really impressed by your site.
    Hello there, You have performed a great
    job. I’ll certainly digg it and for my part recommend to my
    friends. I am confident they will be benefited from this
    web site.

  27. I think this is one of the most important information for me.
    And i am glad reading your article. But want to remark on few general things, The site style is wonderful, the articles is
    really great : D. Good job, cheers

  28. If some one needs expert view on the topic of blogging afterward
    i advise him/her to go to see this webpage, Keep up the pleasant work.

  29. I don’t even know how I ended up here, but I thought this post
    was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!

  30. Wow, this paragraph is pleasant, my sister is analyzing such things, therefore I am going to tell her.

  31. Thanks for sharing your thoughts. I truly appreciate your efforts and I am waiting for your
    further write ups thank you once again.

  32. I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody
    else know such detailed about my problem. You are wonderful!
    Thanks!

  33. Wow that was strange. I just wrote an really long comment but after I
    clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyways, just wanted to say great blog!

  34. Thank you a bunch for sharing this with all folks you really understand what you are speaking approximately!
    Bookmarked. Kindly additionally talk over with my web site =).
    We could have a link exchange contract among us

  35. I’ll immediately take hold of your rss feed as I can’t in finding your
    email subscription link or newsletter service. Do you’ve any?

    Kindly allow me recognize so that I could subscribe.
    Thanks.

  36. Hmm it appears like your site ate my first
    comment (it was extremely long) so I guess I’ll just sum it
    up what I submitted and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any suggestions for inexperienced blog writers?
    I’d really appreciate it.

  37. It’s in point of fact a great and helpful
    piece of information. I am satisfied that you shared
    this useful info with us. Please keep us up to date like this.
    Thank you for sharing.

  38. Wow, fantastic blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your web site is
    magnificent, let alone the content!

  39. Hello, i think that i saw you visited my web site so i came to “return the favor”.I am trying to find things to enhance my website!I suppose its
    ok to use some of your ideas!!

1 Rétrolien / Ping

  1. Les Ours Polaires de Coca-Cola réagiront en direct au SuperBowl | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*