Toyota – I Wish (Teaser)

Toyota dévoile aujourd’hui son teaser pour le SuperBowl, « I Wish », un teaser qui est enfin très drôle avec l’actrice de The Big Bang Theory, Kaley Cuoco qui transforme les passants et une bande-son mythique, « I Wish » de Skee-Lo.

[youtube]http://www.youtube.com/watch?v=oKnuMIIEtoo[/youtube]

Toyota_WishGranted_SuperBowl_KaleyCuoco_TrueCar_Pricing

Ce teaser s’inscrit donc dans la campagne Toyota « Wish Granted » qui sera dévoilée la nuit du SuperBowl. A noter que Toyota a réalisé en amont une activation sur les médias sociaux et plus précisément via Instagram, en invitant les utilisateurs à poster leurs photos avec le tag #WishGranted pour tenter d’apparaitre dans la publicité de la marque diffusée durant le SuperBowl le 3 Février prochain.

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