Umbro célèbre le blackout de New York avec une collection spéciale

Dans cette vidéo de 2min, Umbro raconte l’histoire de l’arrivée de Carlos Alberto Torres (qui est la voix-off) à New York le 13 Juillet 1977, jour du black-out (coupure d’électricité générale dans toute la ville).

Pour commémorer cette date et ce fait marquant de l’histoire des Etats-Unis, Umbro vient de créer une ligne de produits en lien avec les New York Cosmos (le club mythique de Pelé devrait se reformer sous la direction d’Eric Cantona, même si cela ressemble plus à un grand coup de com et de marketing sportif ), appelée tout simplement « Blackout ». Bien qu’aucun produit de cette collection ne soit montré à l’écran, Umbro réussit parfaitement à retranscrire l’arrivée de Torres à New York City en utilisant de manière très efficace le noir & blanc.



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