Des pansements qui font la différence

Je parle rarement des campagnes print mais depuis la cérémonie des Lions à Cannes, je m’intéresse de plus en plus à ce type de réalisations.

Aujourd’hui, c’est la campagne Winning Hurts pour Band Aid réalisé par JWT Brazil que je voulais vous faire partager. Band Aid est une marque de pansements et l’agence a donc illustré les bénéfices des pansements, capables de faire basculer le cours d’une rencontre sportive.

C’est simple, c’est beau.

 

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