Nike vs. adidas – Greenpeace detox

Il est rare que je relaie des campagnes comme ça mais Greenpeace vient de frapper à nouveau un grand coup et cette fois-ci contre les 2 méga-brands du marketing sportif, nike et adidas.

A travers cette vidéo virale qui reprend des scènes des campagnes Nike et d’adidas, avec notamment un remix de la musique de Justice, des apparitions d’un faux David Beckham, d’une fausse Estelle et d’un faux Snoop Dogg, Greenpeace cherche à nous sensibiliser sur les déchets toxiques relâchés par adidas et Nike de leurs usines en Chine. L’ONG permet bien évidemment de partager le contenu comme elle a su le faire dans sa campagne contre Volkswagen.

On aime ou on n’aime pas, mais en tout cas Greenpeace sait attirer l’attention des internautes


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