Ad Week célèbre la campagne « Rule Yourself » d’Under Armour avec Michael Phelps

Under Armour Michael Phelps Rule Yourself

Aujourd’hui, le média Adweek, site référence du secteur publicitaire dévoile son classement des dix meilleures publicités de 2016, plaçant la campagne UNDER ARMOUR « Rule Yourself » et la légende olympique Michael Phelps en première position.

Après les deux spots dévoilés en Février, et mettant en scène l’équipe de gymnastique des Etats-Unis et le footballeur Memphis Depay, l’histoire de Michael Phelps se concentre sur le sacrifice, la détermination et l’esprit qui le guide, son héritage d’athlète le plus décoré des JO et sa journée pour un dernier instant de gloire. Ces trois films ont été créés en partenariat avec l’agence de publicité Droga5 et honorent l’engagement 24h/24 7 jours/7 que chaque athlète respecte pour réussir à atteindre le moment de gloire. La campagne parle aussi du concept de rester loin des distractions de la vie afin de se concentrer sur l’entrainement et la poursuite des victoires.

Athlète le plus décoré au monde, Phelps a été l’un des athlètes les plus suivi lors des Jeux Olympiques de Rio. Le film montre l’intensité de ces entrainements, à la piscine ou en salle de sport, et les rituels, souvent brutaux qu’il s’inflige. C’est pendant ces moments, loin des caméras et des spectateurs, que nous observons Michael Phelps construire son héritage. «A nos yeux, personne d’autre que Michael Phelps ne peut mieux raconter comment s’entrainer pour construire son succès» raconte Adrienne Lofton, Vice-Présidente senior, Marketing, Under Armour. « Malgré la visibilité de Michael dans la sphère publique, c’est le travail qu’il fournit dans l’ombre qui définit réellement sa quête de grandeur. En montrant ces moments, nous espérons inspirer tous les athlètes à dépasser leurs limites. »

«Under Armour est depuis longtemps un partenaire et comprend réellement les besoins de mon entrainement.» raconte Phelps. «Faire partie de cette campagne avant d’attaquer les JO est un honneur incroyable. Ce n’est pas seulement l’histoire du travail fourni lors de ma carrière mais également de l’amour de mon sport qui me fait faire des sacrifices et qui me pousse tous les jours». Under Armour a également profité de son évènement à Baltimore pour dévoiler les uniformes officiels des équipes de gymnastique et de boxe des USA, et de l’équipe de rugby du Canada. D’autres athlètes porteront les couleurs de la marque, et notamment Stephen Curry (Champion NBA et MVP), Jordan Spieth (Vainqueur de l’U.S. Open et des Masters) et du numéro 2 du tennis mondial, Andy Murray. Ces équipements seront dotés des dernières technologies Under Armour, comprenant Coolswitch, ArmourVent et la compression, choisis pour garder les athlètes frais et légers. La marque a lancé cette campagne 360 en partenariat media avec TBS, ESPN, Viacom Networks, etc. Pour suivre l’histoire RULE YOURSELF et en savoir plus sur la campagne, rendez-vous sur www.youtube.com/underarmour , @Underarmour sur Twitter et Instagram et utilisez #RuleYourself.

40 Commentaires

  1. great points altogether, you just received a new reader.
    What may you suggest in regards to your publish that you made
    a few days ago? Any certain?

  2. You are so awesome! I do not think I have read a single thing like that before.
    So nice to discover somebody with a few unique thoughts on this topic.
    Seriously.. thank you for starting this up. This site is
    something that’s needed on the web, someone with a little originality!

  3. Spot on with this write-up, I seriously believe this site needs far more attention. I’ll probably be
    returning to see more, thanks for the info!

  4. Link exchange is nothing else but it is only placing the other
    person’s web site link on your page at suitable place and other person will also do same in favor of you.

  5. I’m more than happy to find this web site.

    I need to to thank you for ones time for this particularly fantastic read!!
    I definitely really liked every part of it and
    I have you book marked to check out new stuff on your website.

  6. Asking questions are truly nice thing if you are not understanding something fully, but this post
    gives good understanding yet.

  7. Great goods from you, man. I have bear in mind your stuff prior to and you’re
    just extremely magnificent. I actually like what you’ve obtained here, certainly like what you’re stating and the way in which in which you are saying it.

    You’re making it entertaining and you still take care of to stay it sensible.
    I cant wait to learn far more from you. This is really a terrific site.

  8. Excellent post. I was checking continuously
    this blog and I am impressed! Very helpful information particularly the last part 🙂 I care
    for such information much. I was looking for this particular information for
    a long time. Thank you and best of luck.

  9. Hi there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
    Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking
    back often!

  10. My brother recommended I may like this blog. He was entirely right.
    This post truly made my day. You cann’t imagine simply how a lot time I had spent for this information! Thank you!

  11. Nice post. I learn something new and challenging on websites
    I stumbleupon on a daily basis. It’s always useful to read articles
    from other writers and use something from other websites.

  12. I’m not sure where you’re getting your info, but
    great topic. I needs to spend some time learning more or
    understanding more. Thanks for fantastic info I was looking for
    this info for my mission.

  13. excellent submit, very informative. I wonder why the opposite specialists
    of this sector do not realize this. You should
    continue your writing. I am sure, you have a huge readers’ base already!

  14. If you want to grow your experience just keep visiting this site
    and be updated with the newest information posted here.

  15. Vente Cialis Blog [url=http://cialtobuy.com ]cialis buy online[/url] Comprar Cialis En Mallorca
    Real Propecia Generic Kamagra Generika Online Bestellen
    Cialise 20 cialis Hydrochlorothiazide Medicine

  16. Hello! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Many thanks

  17. I have read so many articles or reviews on the topic of the blogger lovers however this paragraph is
    actually a fastidious article, keep it up.

  18. What’s up, its fastidious piece of writing about media print, we all be aware of media is
    a impressive source of data.

  19. Everything is very open with a very clear description of the challenges.
    It was truly informative. Your website is very useful.
    Thank you for sharing!

  20. I’m gone to say to my little brother, that he should also visit this web site on regular basis to obtain updated
    from hottest news.

  21. wonderful issues altogether, you simply won a logo new reader.
    What could you suggest about your post that you made some days in the past?

    Any positive?

  22. You have made some really good points there. I looked on the internet to learn more about the issue and found most people will go along
    with your views on this site.

  23. Hi there, just became alert to your blog through Google,
    and found that it’s really informative. I am gonna
    watch out for brussels. I will appreciate if you continue this in future.
    Many people will be benefited from your writing.
    Cheers!

  24. Great goods from you, man. I have take note your stuff prior to and you are simply too
    magnificent. I actually like what you have bought here, really like what you
    are saying and the way wherein you assert it.
    You make it entertaining and you still care for to stay it smart.

    I cant wait to learn much more from you. This is actually a great website.

  25. Generic Levitra For Sale [url=http://cialtobuy.com ]viagra cialis[/url] Doxycycline Order Online Canada
    Cialis Preise Progesterone 300mg Without Rx
    Buy Albuterol Inhaler Online Cheap buy cialis Sinus Cephalexin

  26. I know this if off topic but I’m looking into starting
    my own blog and was wondering what all is required to get setup?
    I’m assuming having a blog like yours would
    cost a pretty penny? I’m not very internet
    savvy so I’m not 100% certain. Any recommendations or advice would
    be greatly appreciated. Cheers

  27. A fascinating discussion is worth comment. I do think that you should publish
    more about this subject, it might not be a taboo matter
    but usually people don’t discuss such topics. To the next!

    Cheers!!

  28. Thanks for sharing your info. I truly appreciate your efforts and I will
    be waiting for your next write ups thank
    you once again.

  29. Hey there I am so happy I found your blog, I really found
    you by accident, while I was looking on Bing for something else, Nonetheless
    I am here now and would just like to say many thanks for a incredible post and a all round entertaining blog (I also love
    the theme/design), I don’t have time to go through it all at the moment but I
    have bookmarked it and also added in your RSS feeds, so when I have time
    I will be back to read a lot more, Please do keep up the superb jo.

  30. Nice blog here! Also your website loads up very fast!
    What web host are you using? Can I get your affiliate link to
    your host? I wish my website loaded up as quickly as yours lol

  31. I know this web page presents quality dependent articles and
    additional information, is there any other web site which presents these things in quality?

1 Rétrolien / Ping

  1. Under Armour : Michael Phelps dans la campagne Rule Yourself – Around The Ad

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*